Before you get to the answers below here are some things you should know about the exam.
Exam Name – Google Ads Search Certification Assessment 2021
Total Questions and Time Limit – 50 Questions with 75 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
Whatsapp For Exam Services – +923201479679
Google Search Ads Certification Solution 2021
About Google Search Ads Certification Course 2021
Motive of providing Google Search Ads Solutions 2021
Q.1 – Why Is Using The Performance Targets Feature
After Utilizing The Performance Planner Recommended?
- (A) This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- (B) This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- (C) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- (D) This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
Q.2 – Why Should Campaigns With Different Marketing
Objectives Be Separated Into Different Performance Planner Plans?
- (A) So that spend is not reallocated between two different marketing objectives
- (B) To avoid any potential keyword duplicates between different marketing objectives
- (C) So that seasonal trends can be better identified for each individual marketing objective
- (D) To prevent campaigns from becoming “Limited by Budget”
Q.3 – Why Should Your Business Use Performance
Planner?
- (A) It validates budgets against other vendors in the same market.
- (B) It makes recommendations that are validated using machine learning.
- (C) It is the only ad budgeting software on the market.
- (D) It helps businesses determine a go-to-market strategy.
Q.4 – With Dynamic Search Ads, What Does The
Advertiser Provide?
- (A) A list of search terms
- (B) A headline
- (C) A machine-learning algorithm
- (D) A list of web pages
Q.5 – With Similar Audiences, Which Google Product
Is Included When Finding New People With Similar Profiles?
- (A) YouTube
- (B) Messages
- (C) Google Drive
- (D) Gmail
Q.6 – Yan Is Working On A Remarketing List For
Search Ads Campaign. Which User Could Be Added To A Valid Remarketing Audience
List To Ensure Optimal Results?
- (A) Someone who has heard of his company’s business but never visited the company’s website
- (B) Someone who has seen his company’s ads but never clicked on them
- (C) Someone who has added items to a shopping basket on his company’s website but then abandoned it
- (D) Someone who has visited numerous similar websites
Q.7 – Yan Wants To Attract Customers Specifically
Searching On Google For Time-B-Gone, His Company’s Unique Office-Support
Product. His Marketing Consultant Suggests Using Dynamic Search Ads, And Knows
Yan Will Need To Start With A Simple Approach. For Vendors Like Yan, What’s The
Simplest Method For Using Dynamic Search Ads?
- (A) Page feeds
- (B) Landing pages from standard ad groups
- (C) URL filtering
- (D) Categories from dynamic search engines
Q.8 – You Can Leverage Google Ads’ Automated Bidding
Strategy To Help Get The Most From Your Advertising Budget. What Are Two
Benefits Of Using Automated Bidding? (Choose Two)
- (A) Machine learning
- (B) Manual control
- (C) Auction-time bidding
- (D) Bidding suggestions
- (E) Sitelink extensions
Q.9 – You Manage Marketing For A Small Business On A
Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google
Ads Help?
- (A) With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- (B) Google Ads saves you time by deciding what your budget will be on a daily basis.
- (C) With Google Ads, your ads will show on every available search engine.
- (D) With Google Ads, you can choose a maximum amount to spend per month.
Q.10 – You Want To Increase The Relevance Of A Google
Search Ad So It’s More Meaningful To Potential Customers And Provides
Value-Added Information To Their Searches. What Two Actions Might Improve The
Relevance Of Your Ad? (Choose Two)
- (A) Changing the ad’s call-to-action statement.
- (B) Posting transparency statements on the website.
- (C) Selecting distinct geographic areas.
- (D) Rewriting the landing page for clarity.
- (E) Selecting only relevant languages in campaign setup.
Q.11 – You’d Like To Improve An Ad’s Perceived
Quality During An Ad Auction. What Aspect Of The Ad Will Be Most Beneficial For
You To Work On?
- (A) Removing an extension from the ad.
- (B) Increasing the bid amount of the ad.
- (C) Improving the navigability of the landing page.
- (D) Determining the location of users.
Q.12 – Your Client, Vince’s Veggies, Wants To
Increase Downloads Of Their Popular Recipe Printouts. You Suggest They Create
Ad Groups Based On The Cooking Categories That Appear On Their Website. What
Will They Need To Create In Their First Google Search Ad Group? (Choose Two)
- (A) Delivery times
- (B) Keyword list
- (C) Device types
- (D) Default bid amount
- (E) Country targets
Q.13 – Your Company Provides Home-Maintenance
Services, And You Want To Reach More Potential Customers. You Have A Limited
Budget To Work With. Why Is Google Ads Right For You?
- (A) Your ads will be placed on all search engines.
- (B) With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
- (C) You can set your own budget and can change it at any time.
- (D) Machine models automatically determine your advertising budget
Q.14 – Your Google Search Ads Optimization Score Is
Calculated By An Algorithm That Looks Across Key Aspects Of Your Accounts. This
Score Is Used To Help Give You Recommendations On How To Optimize Your Search
Ads Campaigns. What Are Two Of The Data Sources That Are Used To Calculate
Optimization Recommendations? (Choose Two)
- (A) Industry data
- (B) Account executives
- (C) User generated scenarios
- (D) Company sales figures
- (E) Account settings
Q.15 – Your Google Search Text Ad Has Three Main
Components. The First Is A Headline, And The Second Is A Description. What’s
The Third Component?
- (A) The promotion behind your advertisement.
- (B) The phone number of your business.
- (C) The location of your business.
- (D) The URL displaying your website address.
Q.16 – You’re Trying To Improve An Ad’s Perceived
Quality So It Performs Better During An Ad Auction. What Change Would Have The
Least-Positive Impact To An Ad’s Quality?
- (A) Raising the bid amount.
- (B) Creating ads that pertain to the keywords.
- (C) Creating ads likely to get clicks.
- (D) Having a clear and simple landing page.
Q.17 – You’re Working On A Google Search Ad That’s
Not Performing As Expected. You Specifically Want More Users To Click On The
Ad. What Action Might Improve The Click-Through Rate On Your Ad?
- (A) Increasing the trustworthiness of the website.
- (B) Modifying the ad’s landing page to load faster.
- (C) Changing the call-to-action message of the ad.
- (D) Reducing the bid rate on the ad.
Q.18 – You’ve Been Tasked With Marketing A New Line
Of Plumbing Services, But You Have A Set Budget You Can’t Exceed. Why Is Google
Ads A Viable Option?
- (A) Google Ads guarantees phone calls to your business.
- (B) Google Ads gives you control over your budget.
- (C) Google Ads allows you to cap the number of ads you pay for, based on your business.
- (D) Google Ads offers separate auctions for low budgets.
Q.19 – You’ve Seen Great Results From Your Google
Search Campaigns When Using Remarketing Lists For Search Ads. How Might You
Amplify Those Results?
- (A) Removing Similar Audiences from Remarketing campaigns
- (B) Use Similar Audiences to re-connect with past visitors to your site
- (C) Use Similar Audiences to find new visitors for your site
- (D) Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
Q.20 – You Are Working To Improve The Quality Score
Of A Google Search Ad By Increasing Your ECTR. Your Goal Is To Have More Users
Click On The Ad And Ultimately Visit Your Website. What Might Increase The
Number Of Clicks Your Ad Receives?
- (A) Tweaking the speed of your website.
- (B) Adding more specifics to the ad.
- (C) Decreasing the bid for the ad.
- (D) Cloning the ad multiple times.
Q.21 – What Content Could Be Used For A Structured Snippet
Extension?
- (A) Free shipping
- (B) Contact our team
- (C) Berlin, London, Paris, Singapore
- (D) Text an expert now
Q.22 – What Does Adding Callout Extensions To Your
Google Search Ads Enable You To Do?
- (A) Extend ads with a phone number, allowing mobile users to directly call your business.
- (B) Gives you the option of driving traffic to your website or to the app store from a single text ad.
- (C) Direct users to specific pages of your website.
- (D) Highlight information about value-adding attributes of your business, products, or services.
Q.23 – What Does Layering An Affinity Audience With A
Broad Keyword Targeting Campaign Help You Do?
- (A) Reach people based on specific demographics such as marital and education status
- (B) Reach people who have been identified as being in the mindset to buy
- (C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
- (D) Find new customers that share the behaviors and characteristics of your marketing audience segments
Q.24 – What Does Performance Planner Automatically
Do?
- (A) Uses machine learning to target new demographics
- (B) Forecasts how your current campaigns will perform in the future
- (C) Sets your ad budget for maximum growth
- (D) Recommends the perfect ad structure for your budget
Q.25 – What Is A Main Benefit Of Using Search
Audience Solutions?
- (A) They automatically generate new keyword and ad content suggestions.
- (B) They can help send the right message to the right customer with the right bid.
- (C) They get detailed analytical insights about search network performance.
- (D) They identify ad extension opportunities to improve average click-through rates.
Q.26 – What Is A Valid Recommendation That The
Performance Planner Can Provide?
- (A) Set a specific target CPA (cost-per-acquisition)
- (B) Create alternative versions of best performing ad variations
- (C) Apply specific bid adjustments to device and location targeting
- (D) Add a themed group of negative keywords
Q.27 – What Is One Of The Reasons Why An Advertiser
Should Consider Using Performance Planner On A Monthly Basis?
- (A) A / B testing
- (B) Google Ads are updated automatically
- (C) Click-through rate averages require planning
- (D) Auctions fluctuate all the time
Q.28 – What Is One Way That Performance Planner Helps
Businesses Increase Sales?
- (A) By choosing ad types that your target demographic finds most appealing
- (B) By maximizing the number of conversions for a spend scenario
- (C) By relying on customer feedback for optimal ad placement
- (D) By providing a discount on all ads after purchasing a license
Q.29 – What Is The Minimum Number Of Users A
Remarketing List Must Have Before Being Used With A Remarketing List For Search
Ads Campaign?
- (A) 1,000 users
- (B) 10,000 users
- (C) 500 users
- (D) 100 users
Q.30 – What Search Network Text Ad Component Provides
Up To Three Fields Of 30 Characters Each?
- (A) The website URL component
- (B) The conversion component
- (C) The description component
- (D) The headline component
Q.31 – What Two Ad Extension Types Can Also Be Served
As Automated Ad Extensions? (Choose Two)
- (A) Location extension
- (B) Promotion extension
- (C) Sitelink extension
- (D) Call extension
- (E) Callout extension
Q.32 – What’s A Key Objective In Delivering Ad
Extensions?
- (A) Opening up additional ad space to extend character limits.
- (B) Providing the right users with the right information at the right moment.
- (C) Making ads more appealing with the use of image and video assets.
- (D) Giving users control over the types of ads that they see.
Q.33 – What’s An Accurate Description Of Callout
Extensions?
- (A) Short, specific snippets of text that highlight value-adding attributes.
- (B) Extends ads with a phone number, allowing mobile users to directly call a business.
- (C) A mobile-only format that enables users to contact a business via text messages.
- (D) Additional links that direct users to specific pages of a website.
Q.34 – What’s An Example Of An Effective Callout
Extension?
- (A) Contact our team
- (B) Send us a text for more information
- (C) Learn more about us
- (D) Free returns
Q.35 – What’s The Maximum Number Of Ad Extensions
That Can Show For A Particular Query Or Device At Any Given Time?
- (A) 2
- (B) 3
- (C) 4
- (D) 1
Q.36 – What’s The Primary Benefit Of Using Structured
Snippet Extensions In Your Ads?
- (A) Lets you show your business address, phone number, and a map marker alongside your ad text.
- (B) Allows potential customers to navigate to specific pages of your website directly from the ad.
- (C) Lets you quickly display information about your promotions without having to update every ad
- (D) Gives users specific information about what you’re offering, before they visit your website.
Q.37 – When Are Automated Extensions, Such As Seller
Ratings, Shown?
- (A) When an account is white-listed for them.
- (B) When Google predicts they’ll improve ad performance.
- (C) When an automated extension campaign is created.
- (D) When an advertiser manually opts in to receive them.
Q.38 – When Creating A Text Ad For The Search
Network, Advertisers Will Need To Include Three Distinct Components. These
Include The Headline And The URL. What Else Must The Advertiser Include?
- (A) The description
- (B) The landing page
- (C) The site tag
- (D) The analytics
Q.39 – When Creating An Ad, How Does Greg Know What
It Will Look Like To His Potential Customers?
- (A) Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
- (B) Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
- (C) As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
- (D) Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
Q.40 – When Running Remarketing Lists For Search Ads
Campaigns, Some Audience Lists Have Higher Potential To Convert Leads Than
Others. Order The Audience Lists From Highest To Lowest Potential. (The Highest
Potential Should Be On Top.)
The correct order of
audience lists is
- (1) Reached the checkout page but did not complete the purchase.
- (2) Added an item to the shopping basket but then abandoned it.
- (3) Visited the website in the past 7 days but did not convert.
- (4) Visited the website in the past 28 days but did not convert.
Q.41 – When Should You Use Remarketing Lists For
Search Ads?
- (A) To reach people who have already engaged with your website in the past
- (B) To identify loyal customers and expand the reach to those that resemble your customers
- (C) To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- (D) To reach people, based on advanced demographic criteria
Q.42 – When Visibility Is The Campaign Goal, Which
Bidding Strategy Should An Advertiser Choose?
- (A) Enhanced cost-per-click (eCPC)
- (B) Maximize Conversions
- (C) Maximize clicks
- (D) Target impression share
Q.43 – Which Dynamic Search Ads Option Allows An
Advertiser To Group Web Pages Under Custom Labels?
- (A) URL filtering
- (B) Page feeds
- (C) Categories
- (D) Landing pages
Q.44 – Which Is Required For An Ad To Be Served To A
User?
- (A) The search terms must be unique to a company.
- (B) The keywords must be unique to only one campaign.
- (C) The keywords must be relevant to the search term.
- (D) The keywords must be listed in all ad groups for a company.
Q.45 – Which Search Audience Solution Would Assist
You In Finding New Customers That Share The Behaviors And Characteristics Of
Your Remarketing Audience Segments?
- (A) In-Market Audiences
- (B) Affinity Audiences
- (C) Similar Audiences for Search
- (D) Customer Match
Q.46 – Which Statement Is True About Serving Relevant
Ad Extensions?
- (A) They prevent all irrelevant traffic from clicking on your ads.
- (B) They provide advertisers with additional insights within the search term report.
- (C) They encourage users to make more informed decisions and take action.
- (D) They generate new creative suggestions for both keywords and ads.
Q.47 – Which User Data Can Be Uploaded When Creating
A Customer Match Strategy? (Choose Two)
- (A) Employment status
- (B) E-mail address
- (C) Highest level of education
- (D) Age
- (E) Mailing address
Q.48 – Which User Type Would The Google Ads System
Closely Match As An Affinity Audience?
- (A) A student who is looking for loan advice
- (B) A parent who is caring for their toddler
- (C) Someone who has demonstrated a qualified interest in movies
- (D) An individual who is interested in purchasing a car
Q.49 – While Managing A Successful Google Ads
Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding?
- (A) Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- (B) Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- (C) Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- (D) Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
Q.50 – Why Does Automating Your Bid Vs. Using Manual
Bidding Contribute To A Successful Google Ads Campaign?
- (A) The customer journey has become more complex and therefore bids should be based on general user behavior.
- (B) The appropriate bid can often be a static target that’s challenging to reach.
- (C) User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
- (D) If you don’t bid efficiently, you could miss valuable conversions.
Q.51 – Pete Is The Marketing Director For An Electric
Car Company. He Recently Chose “Leads” As His Google Search Campaign Marketing
Goal. What Did He Hope To Achieve By Selecting “Leads” As His Goal?
- (A) Encourage customers to purchase electric cars.
- (B) Increase e-mail list sign-ups from potential customers.
- (C) Have more people view his website.
- (D) Promote videos that speak to the business mission.
Q.52 – Priya Only Has $500 A Month To Spend On Her
Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her
Website. What Type Of Automated Bidding Strategy Would Be Best For Priya’s
Campaign?
- (A) Target impression share
- (B) Enhanced cost-per-click (eCPC)
- (C) Maximize clicks
- (D) Target return on ad spend (tROAS)
Q.53 – Rashid Wants To Raise Awareness Of His Brand
And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To
Devote To Daily Bid Management, So He Decides To Use Automated Bidding To
Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider
Using?
- (A) Maximize conversions
- (B) Target return on ad spend (tROAS)
- (C) Target impression share
- (D) Enhanced cost-per-click (eCPC)
Q.54 – Rebecca Is A Marketing Executive At An Airline
Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On
A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help
Accomplish This Task. What Are Two Advantages Performance Planner Offers
Rebecca? (Choose Two)
- (A) Performance Planner integrates with other budgeting software, such as QuickBooks.
- (B) Performance Planner leverages machine learning for forecasting.
- (C) Performance Planner is free to use with any merchant-hosted storefront.
- (D) Performance Planner forecasting is powered by billions of Google searches conducted each week.
- (E) Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Q.55 – Reggie Manages The Online Marketing Campaigns
For A Vitamin And Supplement Store. He Launched A Google Search Campaign And
Chose Website Traffic As His Campaign Marketing Goal. Which Outcome Is Reggie
Expecting From The Campaign?
- (A) More followers on the store’s social media presence.
- (B) More online sales through Reggie’s online store.
- (C) E-mail sign-ups from people interested in a healthy lifestyle.
- (D) Getting more customers to learn about his products.
Q.56 – Rina Notices That Her Ad’s Average Cost Per
Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not
Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A
Higher Ad Position?
- (A) Match the bid to an industry benchmark.
- (B) Decrease the number of ad groups.
- (C) Increase the number of ad groups.
- (D) Improve the ad’s quality score.
Q.57 – Samira Has Been Tasked With Increasing The
Relevance Of Her Company’s Ads. She Has Been Told That She Can Use Multiple
Headline Options In Her Responsive Search Ads As A Way To Increase Relevance.
How Many Headlines Can Samira Include In A Single Responsive Search Ad?
- (A) Up to 50 headlines
- (B) Up to 15 headlines
- (C) Up to 25 headlines
- (D) Up to 5 headlines
Q.58 – Machine Learning Helps Automatically Find New
Keywords. Samira Recently Opened An Online Potted Plant Store And Needs To
Promote It. She Chose Google Ads Because It Offers Advertisers Different
Campaign Types That Determine Where Ads Will Appear And The Format In Which
They’ll Be Displayed When Viewed. What Google Campaign Type Will Help Her Reach
Her Most Valuable Audience?
- (A) TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- (B) Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- (C) Social media campaigns, which showcase her products to users while they browse their favorite social media platforms.
- (D) App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Q.59 – Sam’s New To Google Search Ads And Worries He
May Not Have The Skills Or Time To Run A Successful Ad Campaign. Which Two
Dynamic Search Ads Features Will Be Of Help To Sam? (Choose Two)
- (A) Destination URLs are automatically kept up-to-date.
- (B) The user interface for Dynamic Search Ads excludes all manual controls.
- (C) Dynamic Search Ads require no initial user configuration.
- (D) Dynamic Search Ads don’t have to undergo the bidding process.
Q.60 – Sandy, An Expert On Search Marketing, Knows
She Should Use Extensions Effectively In Order To Optimize Her Google Ads
Campaign Results. What’s Google’s Recommendation About Extensions?
- (A) Use no more than two extensions per campaign or ad group.
- (B) Use at least five extensions and add only to ad groups.
- (C) Use ad extensions only when advertising the service industry.
- (D) Use at least three extensions in each campaign or ad group.
Q.61 – Sarah’s Autos Sells Multiple Automobile
Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company’s Advertising
Manager Decides To Configure A Broad Matching Type For The Keyword
“Automobile,” In Order To Reach A Broader Group Of Potential Visitors. Which
Two User Searches May Generate The Advertising Manager’s Ad? (Choose Two)
- (A) Travel
- (B) Road
- (C) Car
- (D) Bicycle
- (E) Automobile
Q.62 – Silly Sayings Is Seeing A Lot Of Website
Traffic, But The Company Wants To Generate More Qualified Leads. They’re
Interested In Trying Ad Extensions To See If They Can Increase The Number Of
Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies
Such As Silly Sayings In Generating More Qualified Leads?
- (A) By presenting users with catalog options for a product.
- (B) By providing users with relevant information up-front.
- (C) By dynamically using negative keywords, based on a user’s website content.
- (D) By attracting users with creative assets.
Q.63 – Singh’s Marketing Company Has Created An
Enticing Ad That Receives Many Clicks. What Effect Will The Ad Likely Have On
The Google Ads Auction?
- (A) The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- (B) The ad will lead to a higher cost-per-click for the advertiser.
- (C) The higher expected click-through rate will lead to a higher Ad Rank.
- (D) The advertiser will receive more bids in the auction.
Q.64 – Siona Needs To Make Sure Her Ads Are Getting A
Minimum Number Of Impressions On The Top Of The Page. What Type Of Automated
Bidding Strategy Is Siona Using?
- (A) Target impression share
- (B) Maximize clicks
- (C) Target return on ad spend (tROAS)
- (D) Target cost-per-acquisition (tCPA)
Q.65 – Steven Is An Advertising Executive At A Large
Auto Parts Company. He Uses His Google Ads Recommendations Page To Help Him
With Strategies To Optimize His Google Search Ads Campaigns. One Reason Steven
Values The Optimization Score Is Because It Makes It Possible For Him To Do
What?
- (A) Stay focused on certain keywords
- (B) Apply recommendations across multiple layers of his advertising strategy
- (C) Make use of the expanded daily update frequency
- (D) Receive information on general trends
Q.66 – Swee Yin’s Fashion-Apparel Department Store
Runs A Popular Biannual Sale On Men’s Hats, With Large Discounts And Surprise
Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This
Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company’s
Sales Event? (Choose Two)
- (A) By choosing “leads” as the campaign goal.
- (B) By adding coupon alerts to people nearby the store.
- (C) By creating a new ad group for the sale.
- (D) By setting campaign start/end dates.
- (E) By targeting specific device operating systems.
Q.67 – Tara Is Using Search Audiences To Reach Her
Most Valuable Customers. Which Direct Benefit Might She Obtain By Using Search
Audience?
- (A) Learning granular insights regarding her search network performance
- (B) Receiving automatically-generated keyword and ad content suggestions
- (C) Delivering a customized message to the right user at the correct bid
- (D) Getting suggestions on the best automated bid strategies for her campaigns
Q.68 – Theo Is Looking To Improve His Google Search
Ads Campaign. On His Google Ads Recommendations Page, He Notices That His
Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?
- (A) The campaign is performing 25% under budget.
- (B) The campaign could improve up to 25% by following the listed recommendations.
- (C) The campaign needs a 75% improvement to be fully optimized.
- (D) The campaign is performing better than 75% of all search campaigns.
Q.69 – Tomacz Wants To Use A Google Search Ads
Campaign To Capture The Attention Of Customers Searching For Camping Equipment
Online. What’s A Key Benefit Of A Well-Managed Google Search Ads Campaign?
- (A) Potential customers can search the ads for specific products.
- (B) Displayed ads are relevant to a potential customer’s Google search.
- (C) Ads appear intermixed with organic search results.
- (D) Ads send follow-up information to the potential customer.
Q.70 – Trevor Owns A Manufacturing Business That
Makes Specialized Hiking And Rock-Climbing Gear. He’s A Small Player In The Market,
But He’s Ready To Scale Up His Business. Which Google Ads Campaign Type Should
Trevor Use To Increase His Brand’s Exposure And Reach Audiences Interested In
Hiking And Rock Climbing Across The Web?
- (A) Search
- (B) Shopping
- (C) Video
- (D) Display
Q.71 – Trina Is Using Automated Bidding As Part Of
Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?
- (A) Location targeting is not decided by machine learning.
- (B) Machine learning will choose an ad schedule for campaigns without her input.
- (C) Machine learning helps her set the appropriate bid for each and every auction.
- (D) Machine learning will choose the keywords used to serve her ads to users.
Q.72 – Trina Sells Dolls And Accessories, And Doesn’t
Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory.
How Can Dynamic Search Ads Help Trina?
- (A) Lower bid rates can be utilized, based on inventory levels.
- (B) The inventory update dates can be manually set.
- (C) Keyword lists can be automatically created based on website offerings.
- (D) Additional web crawlers can be employed to review her inventory.
Q.73 – Using The Performance Planner On A Monthly
Basis Allows You To Optimize Which Two Aspects Of An Account? (Choose Two)
- (A) Bids
- (B) Ad extensions
- (C) Keywords
- (D) Ads
- (E) Budgets
Q.74 – Wendy Is Setting Up A Customer Match Strategy
To Reach A List Of Prospective Customers. What Must She Provide?
- (A) A linked Google Analytics account
- (B) Conversion tracking
- (C) A Google remarketing tag
- (D) Customer relationship management data
Q.75 – What Ad Extension Is Only Available As A Full
Automated Ad Extension?
- (A) Message extension
- (B) App extension
- (C) Seller ratings extension
- (D) Price extension
Q.76 – What Are Two Main Benefits Of Using Search
Audience Solutions? (Choose Two)
- (A) Making the right bids when certain groups of people are searching for your product or services
- (B) Identifying the most effective ad schedules to get the best results from your budget
- (C) Reviewing missed opportunities with regards to ad extensions and ad variations
- (D) Reaching different audience segments with unique messaging that is highly relevant to them
- (E) Getting detailed insights into which bid strategies can work best for your search network campaigns
Q.77 – What Are Two Ways Dynamic Search Ads Brings
Value To An Advertising Campaign?
- (A) It allows for greater control over keywords.
- (B) It promotes advertising on social media platforms.
- (C) It creates new ads automatically.
- (D) It finds traffic an advertiser might miss.
- (E) It reduces the needed advertising budget.
Q.78 – What Are Two Ways That Performance Planner Can
Help Reveal The Possibilities Across All Your Google Ads Campaigns? (Choose
Two)
- (A) Distribution
- (B) Validation
- (C) Instrumentation
- (D) Simulation
- (E) Differentiation
Q.79 – What Can The Performance Planner Assist You
With?
- (A) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- (B) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
- (C) To determine which Google Ads features should be enabled to get the best performance from your campaigns
- (D) To analyze the search term report and add both keywords and negative keywords, depending on historical performance
Q.80 – What Can The Performance Planner Recommend?
- (A) Campaign-level Target CPA (cost-per-acquisition)
- (B) Applying bid adjustments to specific locations
- (C) Including or excluding “Google search partners”
- (D) Using “Target impression share” as an automated bid strategy
Q.81 – In-Market Audiences Would Be Suited To Reach
Which User?
- (A) Someone looking to purchase a new car
- (B) Someone with a qualified interest in mountaineering
- (C) Someone researching the safety features of baby prams
- (D) Someone excited about a new movie release
Q.82 – It Is 10 A.M. And You Are Sitting In A Train Station In
London, Looking Through Your Calendar On Your Tablet. You Realize You Forgot To
Book A Boat Ride For Your Trip To San Francisco To See Alcatraz Prison. Match
Each Signal Type With How It Is Demonstrated In This Situation.
- (1) Time – It is 10 a.m.
- (2) Interest – I love historical sites and San Francisco.
- (3) Intent – I need to book a boat ride.
- (4) Device – I am using my tablet.
- (5) Location – I am sitting in a train station in London.
Q.83 – Jamie Wants To Focus On Selling Her
Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier.
What Are Two Ways The Broad-Match Modifier Makes Jamie’s Work Easier? (Choose
Two)
- (A) She can explicitly choose keywords to ignore.
- (B) She doesn’t have to think of all the related saucepan keywords.
- (C) Her ad will only show for “blue saucepans.”
- (D) She can easily select the color she wants to focus on.
- (E) She can choose the exact searches her keywords will match.
Q.84 – Jasmine Is The Director Of Marketing For A
Chain Of Clothing Stores. She’s Been Given A Set Budget And Needs To Drive As
Many Potential Customers To Her Website As Possible. What Automated Bidding
Strategy Should She Use In Her Campaign?
- (A) Target return on ad spend (tROAS)
- (B) Target impression share
- (C) Maximize clicks
- (D) Maximize conversions
Q.85 – Jennifer’s Company Wants To Increase Online
Sales Of A Featured Product By Connecting With Users Who Are Actively
Researching Similar Products. What Benefit Would A Google Search Campaign
Provide Jennifer?
- (A) Her materials will display at the top in organic search results.
- (B) Her ads are likely to appear when a user is visiting a competitor’s website.
- (C) She can instantly have a social media presence with ads.
- (D) Her ads may appear when a user is likely to be interested in her product.
Q.86 – Jennifer’s Looking To Limit The Number Of
People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She
Doesn’t Want To Match With People Looking For Anything Else — Just
“All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match
Type. Which Search Terms Might Match With Jennifer’s Ad?
- (A) Best all-inclusive vacation
- (B) All-inclusive Paris holiday
- (C) All-inclusive family Paris vacation
- (D) All-inclusive vacation
Q.87 – Jerry’s Managing A Google Search Campaign And
Would Like To Improve The Position In Which His Ads Appear. He’s Increased His
Bids, But His Ad Still Isn’t Showing At The Top Of Search Results. What Else
Might He Do To Improve His Ad Rank?
- (A) Remove ad extensions.
- (B) Reduce the number of words in the ad.
- (C) Create a helpful, relevant landing page for the ad.
- (D) Control user signals and attributes.
Q.88 – Jim Has Created A Google Search Ad With A Bid
Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much
Would Jim Pay For The First Spot In The Auction?
- (A) $2.51
- (B) $5
- (C) $4.50
- (D) $2.50
Q.89 – Jimmy Sells Televisions On His Website. He
Notices He’s Getting Traffic From Searches For A Brand He Doesn’t Carry, And Sets
Up A Negative Keyword For That Brand. How Does The Negative Keyword Help
Jimmy’s Advertising Campaign?
- (A) Jimmy’s ads will appear at a lower rate when users search for the television brand.
- (B) His ads won’t be shown to users searching for the uncarried brand.
- (C) Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- (D) Ads for Jimmy’s business will be shown to the widest possible audience.
Q.90 – John’s Company Makes A Great Product And
Customers Are Happy With Their Purchases. Unfortunately, Few Potential
Customers Visit The Company’s Website. What Are Two Ways That Responsive Search
Ads Could Help John’s Company Reach More Potential Customers? (Choose Two)
- (A) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- (B) With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- (C) With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- (D) With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
Q.91 – John’s Plumbing Prides Itself On Excellent
Customer Service, Especially During After-Hours Service Calls. They Want To
Connect With People Who Need Emergency Plumbing Services In The Middle Of The
Night. Which Criteria Should John’s Plumbing Configure To Meet This Goal?
- (A) Networks
- (B) Ad scheduling
- (C) Devices
- (D) Ad extensions
Q.92 – Karen Has Evaluated Her Google Search Ads
Campaign’s Optimization Score After Noticing That The Campaign’s Performance
Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An
Optimization Recommendation From The Available List. What Will Happen To Her
Campaign’s Optimization Score?
- (A) It will gradually improve by the end of the week.
- (B) It will improve the the end of the day.
- (C) It will improve by the end of the month.
- (D) It will improve upon acceptance.
Q.93 – Karen’s Washing Machine Broke, So She’s
Conducting A Search On Google To Find A New One. She Sees A Number Of Google
Search Ads For Washing Machines In The Results. Which Of The Following Make Up
Some Of The Parameters That The Google Search Ads Auction Uses To Determine
What Ads Karen Sees? (Choose Two)
- (A) Campaign type
- (B) Advertiser campaign count
- (C) Advertiser bid
- (D) Ad relevance
- (E) Size of ad group
Q.94 – Laverne Created Her First Google Search
Campaign For Her Yoga School. She Selects The Google Search Network And By
Default, Google Search Partners. Which Benefit Will She Gain By Appearing On
Google Search Partners?
- (A) Increases the geographic distribution of her ad.
- (B) Extends her reach to additional sites.
- (C) Allows her to reach to all device types.
- (D) Enables her to partner with other similar businesses.
Q.95 – Leo Is In Charge Of Advertising For The
Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page
To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The
Optimization Recommendations Valuable For Leo?
- (A) The recommendations only apply to select keywords.
- (B) The recommendations provide general insight from Google.
- (C) The recommendations are tailored to the specific account.
- (D) The recommendations are created by higher-level account executives.
Q.96 – Lisa Sells Kitchen Furniture Through Her
Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping
Pace With Those Of Other Online Furniture Stores. How Can A Google Search
Campaign Benefit Lisa’s Business?
- (A) Her business will have a higher ranking in organic search results.
- (B) Ads for her business will appear across a variety of digital and traditional media.
- (C) Potential customers will be automatically directed to her business website.
- (D) Her business will have a competitive presence with similar businesses during searches.
Q.97 – Marco Owns A Company That Installs Smart-Home
Accessories. His Employees Recently Completed Specialized Training On
Installing Specific Units For Garage Doors. He Wants To Capitalize On His
Employees’ New Skills. How Could A Google Search Campaign Benefit His Business?
- (A) His ads will be shown at random, thereby generating new cold leads.
- (B) His ad may appear when people research similar installation options.
- (C) His ads will be displayed on related industry websites.
- (D) His website will appear higher in organic ranking.
Q.98 – Maria Has Been Told That She Should Use The
Performance Planner On A Monthly Basis. Why Should She Do So?
- (A) To react to ever-changing external factors
- (B) To check for status issues
- (C) To review new keyword opportunities
- (D) To analyze demographic performance
Q.99 – Mario Is Working On A Text Ad That Will Run On
The Google Search Network. He Filled In Each Component With The Necessary
Information. What Component Asked Mario To Highlight Unique Details About His
Product And Limited The Number Of Characters He Could Use To Two Fields Of 90
Characters?
- (A) The headline component
- (B) The URL component
- (C) The description component
- (D) The banner component
Q.100 – Marisol Manages The Online Advertising
Campaigns For A Chain Of Toy Stores With Both A Physical And An Online
Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of Her
Products, Advertise Her Company’s Online And Local Inventory Of Toys, And Boost
Traffic To Their Website And Local Toy Stores?
- (A) Search
- (B) Video
- (C) Shopping
- (D) Display
Q.101 – Marta Has A Tight Marketing Budget And Needs
To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which
Bidding Strategy Has The Potential To Meet Marta’s Needs?
- (A) Target return on ad spend (Target ROAS)
- (B) Target cost-per-acquisition (tCPA)
- (C) Target impression share
- (D) Maximize clicks
Q.102 – Marta’s Online Store Sells Accessories For A
Widely Used Smartphone, And Her Current Customer Base Shares A Number Of
Relevant Characteristics. She Believes She’ll Have Her Best Return On
Investment By Narrowing Her Google Search Campaign Audience. Which Two Google
Search Campaign Settings Can Be Configured To Reach More Specific Customers?
(Choose Two)
- (A) Budget type
- (B) Device type
- (C) Web browser
- (D) Location
- (E) Budget
Q.103 – Mary Is Tasked With Designing An Advertising
Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring
Different Campaign Options. Which Campaign Types Are Available To Her In Google
Ads?
- (A) Search, Display, TV, Shopping, and App
- (B) Search, Display, Video, App, and Access
- (C) Social, Display, Video, Shopping, and App
(D) Search, Display, Video,
Shopping, and App
Q.104 – Mary Wants To Run A Text Ad On The Google
Search Network. She’s New To Text Ads And Needs To Start With The Basics. What
Are The Three Components Of A Text Ad On The Google Search Network That Mary
Will Need To Know?
- (A) Tagline, AMP, Characters
- (B) Beacon, Tag, Conversion
- (C) Headline, URL, Description
- (D) Headline, Descriptor, Image
Q.105 – Match Each Ad Extension With The Benefit It
Brings To A User’s Ad Experience.
- (1) Structured snippet extensions – Describing features of a specific product or range of products or services offered by the business before users click on the ad
- (2) Call extensions – Allowing mobile users to directly call a business
- (3) Callout extensions – Highlighting value-adding attributes of the business, products, or services to users
- (4) Sitelink extensions – Directing users to specific pages of a website
Q.106 – Match These Search Audience Solutions With The
Benefits They Can Bring To Your Campaigns.
- (1) Remarketing Lists for Search Ads – To help reach people who have engaged with your website or YouTube channel in the past
- (2) Detailed Demographics – To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership
- (3) In-Market Audiences – To drive consideration among people who are actively researching the products or services you offer
- (4) Customer Match – To upload your own data into Google Ads and reach custom segments across devices
Q.107 – Michael Built A High-Quality Ad With An
Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As
He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?
- (A) His bid for the ad is too low.
- (B) He hasn’t supplied a link for the ad.
- (C) He has too much information listed in his ad extensions.
- (D) Users may be misspelling his keywords.
Q.108 – Molly Wants To Clear Her Remaining Stock In
Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s
Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As
It Means Generating More Sales. Her Current Campaign Has A Total Investment Of
$25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built
In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate
More Sales?
- (A) An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- (B) An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- (C) An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- (D) An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Q.109 – Organize These Steps In The Correct Order To
Set Up An Effective Customer Match Strategy. (The First Step Should Be On Top)
The correct order of
to set up an effective customer match strategy is
- (1) Segment a customer list, based on a desired marketing action.
- (2) Upload the list to Google Ads.
- (3) Translate the list into an audience list and make it available for targeting.
- (4) Customize your creatives with special offers or incentives that are specific to this audience.
Q.110 – Peggy Owns A House-Cleaning Service. She Built
A Booking Website And Is Ready To Promote Her Services Online. She Wants Her
Ads To Reach People Actively Looking For Businesses Similar To Hers. Which
Google Ads Campaign Should Peggy Use To Make Sure Potential Customers Consider
Her Services And Take Action By Booking House Cleanings?
- (A) Video
- (B) Display
- (C) Shopping
- (D) Search
Q.111 – As An Advertiser, Creating Your First Text Ad
In Google Ads Is A Simple Five-Step Process. Arrange The Five Steps In Order,
With The First Step On Top.
The correct order for
the five steps is:
- (1) Sign in to the Google Ads account where you wish to make the text ad.
- (2) In the page menu on the left of the screen, select Ads & Extensions.
- (3) Choose the + button, and then select Text Ad from the available options.
- (4) Enter the headlines, URL, and description lines you wish to use.
- (5) Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
Q.112 – Asam Is Learning About Google Ads Search. He
Wants To Know Why A Marketer Might Use Callout Extensions. For Which Activity
Are Callout Extensions Beneficial?
- (A) Give potential customers the ability to contact a business via a text message
- (B) Allow users to navigate to specific pages directly from an ad
- (C) Provide potential customers with the ability to call a business directly from an ad
- (D) Highlight key information and unique selling points of a business
Q.113 – Ben Is Currently Managing A Campaign That Has
A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost
Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal,
He’s Willing To Increase His CPA And Campaign Investment. Which Of The
Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving
His Marketing Goal Of Selling Excess Inventory?
- (A) An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- (B) An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- (C) An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- (D) An investment of $9,100 to generate 1,300 conversions and a CPA of $7
Q.114 – Bernadette’s In Charge Of Marketing A New
Product In A Highly Competitive Segment. She’s Planning To Launch A Google
Search Campaign As Part Of Her Overall Strategy. What Value Can Be Recognized
By Launching A Google Search Campaign?
- (A) It will bring Bernadette’s website better page rank.
- (B) Ads from Bernadette’s campaign will appear in traditional media with related content.
- (C) Her business will have a competitive presence with similar businesses during searches.
- (D) Users will receive ads when physically near any of Bernadette’s storefronts.
Q.115 – Bob’s Electronics Company Has Quite A Buzz
Around A New Television They’re Launching, Called UltraView1000. This
Television Is Equipped With An Accessibility Feature That Lets Voice Commands
It. Bob Decides To Use Broad Match Modifier In His Search Ads Campaign With The
Keywords “Television,” “Accessible,” And “Voice.” Which Benefit Does Broad
Match Modifier Give Bob’s Search Ads Campaign?
- (A) Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- (B) Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
- (C) Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- (D) Bob’s ad will appear if the search terms contain all three of the exact keywords.
Q.116 – Bob’s Electronics Company Is Launching A New
Television Called UltraView1000. Bob Decides To Use Broad Match In His Search
Ads Campaign With The Keyword “Television.” How Will Broad Match Benefit Bob’s
Campaign?
- (A) Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- (B) Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- (C) Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- (D) Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
Q.117 – Bob’s Electronics Company Is Launching The
Sale Of A New Television, UltraView1000. Bob Decides To Use Phrase Match In His
Search Ads Campaign Because He Wants Searches That Contain UltraView1000 To
Show His Ad. How Else Will Phrase Match Benefit Bob’s Campaign?
- (A) Bob’s ad will show on searches for television features similar to UltraView1000.
- (B) Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
- (C) Bob’s ad will show on searches for UltraView1000 and additional words before and after.
- (D) Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
Q.118 – Brenda’s Working On Improving A Google Search
Ad’s Quality Score So It Potentially Gets A Better Ad Rank And Performs Better
In The Ad Auction. What Change To Brenda’s Ad Might Improve The Ad Rank?
- (A) Incorporating an image to make the ad more enticing.
- (B) Making the headline bold to potentially improve the eCTR.
- (C) Adding seasonal messaging during the holiday season.
- (D) Using colors in the message text to improve Quality Score.
Q.119 – Brian Manages His Company’s Google Search Ads
Campaign. He Regularly Reviews The Optimization Score To Make His Google Search
Campaign As Effective As Possible. What Is Brian’s Optimization Score Based
Upon?
- (A) Testing and reporting on the speed of Brian’s websites
- (B) Judging ad popularity on social media
- (C) Key aspects of his accounts, including statistics, settings, and industry trends
- (D) Comparing Brian’s sales with ad serving data
Q.120 – Carlton Runs An Adventure Excursion Company In
South America. He’d Like To Increase The Number Of People Booking His Tours.
Which Activity Will Lead Potential Customers To Carlton’s Company Through
Google Search Ads?
- (A) Watching an online video about South America.
- (B) Researching South American holiday destinations online.
- (C) Looking up passport rules for South America.
- (D) Browsing an adventure activities website.
Q.121 – Carrie Owns A Gardening Store And Uses A
Website To Promote All The Products She Sells. A User Saw A Google Search Ad
For One Of Her Products. What Might The User Have Been Doing?
- (A) Searching for related gardening information.
- (B) Watching a YouTube video on rose cultivation.
- (C) Browsing Carrie’s store website.
- (D) Reading an e-mail from Carrie’s business.
Q.122 – Clara Is An Advertising Director Who Has Been
Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use
The Optimization Score To Benefit Her Campaign?
- (A) To judge the popularity of her website compared to others
- (B) To understand the network performance of her website
- (C) To find how close her campaign is from potential ideal results
- (D) To compare the efficacy of her ad text creative with that of other ads
Q.123 – Each Similar Audience Has Its Seed List
Members Removed To Ensure What?
- (A) That ads are shown in competitive positions
- (B) That no user overlaps between a similar list and its seed list
- (C) That only highly-relevant traffic is targeted
- (D) That ads do not risk double-serving
Q.124 – Francine Is Advertising Her Company’s Newest
Video-Editing Software And Related Products. She Knows That Best Practice Is To
Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This
Recommendation?
- (A) More ads in an ad group means they receive a higher-quality score.
- (B) More ads in an ad group increases the chances of showing more than one ad per auction.
- (C) More ads in an ad group means more options for success in an auction.
- (D) More ads in an ad group means lower bounce rates for landing pages.
Q.125 – Francis Wants To Increase His Google Ads
Skills And Optimize Results For His Clients. What Two Best Practices Should
Francis Adopt? (Choose Two)
- (A) Set a keyword bid of at least $10 for each active ad group.
- (B) Include three to five ads, and at least three extensions in each ad group.
- (C) Implement one ad per ad group keyword, to a maximum of 100 ads.
- (D) Choose a minimum 100 keywords of all match types to capture traffic.
- (E) Optimize the campaign’s ad rotation for clicks or conversion actions.
Q.126 – Gina Wants To Be Able To Try Out Multiple
Combinations Of Headlines And Descriptions In Order To Optimize Her Results.
Her Marketing Department Suggests That She Use Responsive Search Ads. What Are
Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two)
- (A) More relevance
- (B) Less click-fraud
- (C) Longer funnels
- (D) Greater flexibility
- (E) Lower eCTR
Q.127 – Ginger’s Working On Creating Her First Google
Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential
Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On
Creating An Ad That ________. (Choose Two)
- (A) has a larger font size
- (B) has a relevant headline
- (C) is listed after search results
- (D) includes a current promotion
- (E) includes at least two different colors
Q.128 – Google Ads Offers A Variety Of Campaign Types
That Determine Where Your Ad Will Appear And The Format In Which It Will Be
Displayed. What Are The Available Campaign Types?
- (A) Search, Display, Video, Print, and App
- (B) Search, Display, Video, Shopping, and App
- (C) Social, Video, App, Audio, and Shopping Ads
- (D) Search, Print, TV, Shopping, and App
Q.129 – Google Ads Reviews Saved Text Ads To Ensure
They Meet Advertising Policies Before Being Shown To Users. What Criteria Are
Reviewed By Google Ads?
- (A) Content and formatting.
- (B) Goals and analytics.
- (C) Loading and site speed.
- (D) Length and extensions.
Q.130 – Google Ads Was Constructed Around Three Core
Principles, Focused On Helping Businesses Reach Their Online Potential. The
First Of These Is Relevance. Google Ads Connects Businesses With The Right
People At The Right Time. Upon Which Other Principles Was Google Ads Built?
- (A) Options and tracking
- (B) Profit and privacy
- (C) Control and results
- (D) Credits and context
Q.131 – Google Ads Was Designed To Deliver Three
Things To Every Advertiser: Relevance, Control, And Results. It Provides
Relevance By Connecting Advertisers With The Right People At The Right Time. It
Provides Results By Charging Only When You Get A Click. How Does Google Ads
Provide Control?
- (A) By giving advertisers control over the number of specific actions their spend will return
- (B) By giving advertisers control over which competitors they place ads in auctions against
- (C) By giving advertisers control over the next highest bid allowed in auctions they enter
- (D) By giving advertisers control over the maximum they spend per month.
Q.132 – Google Ads Was Designed To Help Businesses
Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core
Principles. What Are These Principles?
- (A) Relevance, control, and results
- (B) Sales, consideration, and integrity
- (C) Growth, reach, and traffic
- (D) Influence, awareness, and promotion
Q.133 – Hank Wants To Use A “Maximize Conversions”
Campaign With The Performance Planner. Which Recommendation Can Be Provided To
Hank By The Performance Planner?
- (A) Recommended campaign bid scaling
- (B) A recommended average daily budget
- (C) A recommended Campaign-level Target CPA (cost-per-acquisition)
- (D) A recommended Campaign-level Target ROAS (return-on-ad-spend)
Q.134 – Helen’s Heating And Air (HHA) Wants To Encourage
Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells
Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword
“Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches
May Prompt The Ad? (Choose Two)
- (A) WidgetCo customer support
- (B) Smart refrigerator reviews
- (C) Refrigerator reviews WidgetCo
- (D) WidgetCo refrigerator installation
- (E) Energy-efficient fridge
Q.135 – How Can Ad Extensions Contribute To Increasing
User Engagement?
- (A) With attractive images and videos.
- (B) Ad extensions include a “like” button to gauge if an ad is favorable.
- (C) By addressing a user’s intent, device, and location.
- (D) Ad extensions include a “share” button.
Q.136 – How Can Performance Planner Serve Your
Business?
- (A) By finding areas of your total budget that could contribute to marketing
- (B) By teaching your employees the fundamentals of personal budgeting
- (C) By determining which of Google’s ads are most appropriate for your brand
- (D) By optimizing your ad budget for maximum growth
Q.137 – How Does Automating Your Bid Contribute To A
Successful Google Ads Campaign?
- (A) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- (B) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- (C) The customer journey has become more direct, so setting bids should be based on general user behavior.
- (D) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
Q.138 – How Is Using Non-Last-Click Attribution
Conversions Useful For Performance Planner Forecasts?
- (A) To take advantage of seasonal trends throughout the year
- (B) To allocate budgets that drive incremental conversions
- (C) To find growth opportunities regarding device targeting
- (D) To identify the most profitable location targeting
Q.139 – Ideally, What’s The Minimum Number Of Values You Should Aim
For Per Header When Using Structured Snippet Extensions?
- (A) 3
- (B) 6
- (C) 5
- (D) 4
Q.140 – In-Market Audiences Allow The Opportunity To
Specifically Identify What Kind Of User?
- (A) Someone who has an interest in a topic
- (B) Someone who writes content about a topic
- (C) Someone who is in the mindset to buy
- (D) Someone who has a passion for a topic
Q.141 – As A Digital Strategist, Jared Wants To Add
Something Extra To His Ads To Give Users More Incentive To Click And Convert.
He’s Considering Using The Two Optional Field Paths In The URL Component Of The
Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters
Can He Use In Each Of These Optional Paths?
- (A) Unlimited number of characters in each
- (B) Up to 15 characters in each
- (C) Up to 10 characters in each
- (D) Up to 10 characters in one and 5 in another, for a total of 15
Q.142 – An Advertising Executive Takes Over A Google
Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The
Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
- (A) The campaign could be improved by 60% if the listed recommendations are followed.
- (B) The campaign is 60% less optimal than other company campaigns.
- (C) The campaign is running 40% over budget.
- (D) The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
Q.143 – Alex Has Started A Google Search Campaign
Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses
On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
- (A) By linking to Alex’s ad from related social-media groups.
- (B) By displaying Alex’s ad on a website that reviews motorcycle helmets.
- (C) By including his ad on similar motorcycle accessory store websites.
- (D) By showing his ad to people searching for related information about helmets.
Q.144 – After Running A Google Search Ads Campaign For
Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting
To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her
Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About
Her Google Search Ads Campaign?
- (A) The campaign’s budget needs to be raised by 22% to be fully optimized.
- (B) The campaign could be improved by 78% if the listed recommendations are followed.
- (C) 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- (D) Her campaign is being outperformed by 78% of businesses like hers.
Q.145 – Ad Extensions Assist In Providing Users With
Which Two Things They Want From Their Search Experience? (Choose Two)
- (A) Attractive imagery
- (B) Information based on their moment
- (C) Product and service comparisons
- (D) Relevant information
- News items related to their search
Q.146 – A Golf Enthusiast Regularly Watches
Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs
On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of
Search Audience Solution Would Best Reach This Individual?
- (A) In-Market Audience
- (B) Detailed Demographics
- (C) Affinity Audience
- Similar Audiences for Search
Q.147 – A Water-Sports Company Specializes In
Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use
The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A
Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad?
(Choose Two)
- (A) Boats and ships
- (B) Travel on a paddle ship
- (C) Boat adventure
- (D) Rowboat paddling
- (E) A green boat paddle
Q.148 – Automated bidding does the heavy lifting for
advertisers on Google Ads. What does automated bidding use to set the right bid
for every auction?
- (A) Ad extensions
- (B) Machine learning
- (C) Manual control
- (D) Seller ratings
Q.149 – Jerry understands that expected click-through
rate is one of three main factors that determine the quality score of an ad.
What are the two other main factors that Jerry should focus on to improve the
quality score of his ads? (Choose two.)
- (A) Ad relevance
- (B) Conversion rate
- (C) Bid amount
- (D) Ad dimensions
- (E) Ad landing page experience
Q.150 – Which of the following goals can you achieve
for your marketing campaign by using automated bidding?
- (A) Choose what time of day your ads will appear.
- (B) Target specific devices exclusively.
- (C) Reach the right user with the right message at the right time.
- (D) Control the cost of each click.
Q.151 – Mario owns a store that sells skateboard
equipment. Mario understands that people are most likely to notice his headline
text in a text ad. What should Mario include in his headline?
- (A) A phone number where customers can contact him
- (B) Messaging that includes “Click Here!”
- (C) The physical address of his store
- (D) At least one of his keywords
Q.152 – Michelle recently launched a new product
called **Wonder Boots**. The brand has already become well-known in her
industry. She wants to attract more traffic via Google Ads but only for
searches that are solely for her product name (**Wonder Boots**). Which keyword
match type should Michelle use to attract traffic strictly for searches for the
**Wonder Boots** product name?
- (A) Phrase match
- (B) Broad-match modifier
- (C) Exact match
- (D) Broad match
Q.153 – Clara is an advertising director who’s tasked
with optimizing her company’s Google Search campaign. How can Clara use the
optimization score to benefit her campaign?
- (A) To judge the popularity of her website compared to others
- (B) To identify opportunities to improve campaign performance
- (C) To compare the efficacy of her ad text creative with that of other ads
- (D) To understand the network performance of her website
Q.154 – Linda recognizes that a Google Search campaign
could bring significant value to her eCommerce business. Which two solutions
can Linda achieve via a Google Search campaign? (Choose two.)
- (A) A video can present a summary of her products to people showing an interest in her business.
- (B) She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
- (C) Her business can show up on search results when businesses similar to hers are showing up.
- (D) Her business can catch the interest of people while they’re engaged with a mobile app.
- (E) Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Q.155 – Rina has heard the term Quality Score
mentioned before and is interested to learn what it actually is. Which statement
describes Quality Score?
- (A) It’s a metric that scores the quality of traffic that clicks on your ads
- (B) It’s an estimate of the quality of your ads, keywords, and landing pages.
- (C) It’s a final score that’s based on every element of the structure of your account.
- (D) It’s feedback left by users who’ve clicked on your ad and browsed your website.
Q.156 – Jimmy has completed the headline section of
his text ad and is now writing the description section. What are three factors
that Jimmy should include in the description section of his text ads? (Choose
three.)
- (A) A mention of prices, promotions, and exclusive offers
- (B) Encouraging potential customers to take action
- (C) More landing pages to visit
- (D) A variety of emoji to catch the attention of potential customers
- (E) Highlighting what makes his business unique
Q.157 – Karen has evaluated her Google Search Ads
campaign’s optimization score after noticing that the campaign’s performance
had slipped. The score is much lower than it was a month ago. She applies an
optimization recommendation that surfaces in the Recommendations page. What
will happen to her campaign’s optimization score?
- (A) The score will decrease upon accepting the recommendation.
- (B) The score might increase or decrease depending on the recommendation.
- (C) The score will dynamically improve upon accepting recommendations.
- (D) The score isn’t affected by application of recommendations.
Q.158 – Brian manages his company’s Google Search Ads
campaign. He regularly reviews the optimization score to make his Google Search
campaign as effective as possible. What’s Brian’s optimization score based
upon?
- (A) Testing and reporting on the speed of Brian’s websites
- (B) Judging ad popularity on social media
- (C) Comparing Brian’s sales with ad serving data
- (D) Key aspects of his campaigns, including statistics, settings, and industry trends
Q.159 – Yuto owns a souvenir shop in Tokyo. He wants
to reach English speaking tourists in his city during certain hours of the day.
Which three areas of his Search campaign does Yuto need to adjust to achieve
this goal? (Choose three.)
- (A) Ad scheduling
- (B) Network settings
- (C) Location targeting
- (D) Shared budgets
- (E) Language targeting
Q.160 – Mary has been familiarizing herself with the
different ad components of a text ad. Match the following text ad component
descriptions with the components they describe.
- (1) Users often will often notice this first – Headline
- (2) Allows advertisers to provide details about their product or service – Description
- (3) Takes users to a specific page of a website – Final URL
- (4) Gives users an idea of where they’ll go if they click the ad – Display URL
Q.161 – Every ad contains a URL displaying your
website address. You can add two optional path fields to the display URL in a
text ad. What’s an advantage of using these optional path fields?
- (A) To give users an idea of the content they’ll see upon clicking the ad
- (B) To give users more options over which landing page they want to navigate to
- (C) To match an appropriate landing page with the search term that triggered the ad
- (D) To allow the Google Ads system to anticipate what content is present on the landing page
Q.162 – Tim is looking to buy a new skateboard. He
goes to Google Search to research and purchase the best skateboard he can find.
Organize the following steps in the logical order to describe how Tim’s
interaction with Google Search Ads would occur from start to finish.
The correct order of
steps is:
- (1) Tim searches for “best skateboards”.
- (2) Tim scans the search results.
- (3) Tim launches a Google Search ad.
- (4) Tim browses different skateboards on the website he navigated to.
- (5) Tim makes a purchase from the website he navigated to.
Q.163 – To earn user clicks, Ginger should focus on
creating an ad that _____. (Choose two.)
- (A) has a larger font size
- (B) includes at least two different colors
- (C) has a relevant headline
- (D) includes a current promotion
- (E) is listed after search results
Q.164 – Layla is learning about the benefits of using
search ad extensions and has come to know that they can help to increase user
engagement. What are two other benefits that search ad extensions can contribute
to performance? (Choose two.)
- (A) Dynamic video insertion
- (B) More qualified leads
- (C) Faster loading landing pages
- (D) Better ad quality
- (E) Attractive video assets
Q.165 – Charlie is working to improve the quality
score of a Google Search ad by improving his expected click-through rate
(eCTR). Which of the following actions might improve Charlie’s eCTR?
- (A) Including keywords in his ad text
- (B) Decreasing the bid for the ad
- (C) Improving the speed of his website
- (D) Cloning the ad multiple times
Q.166 – Barbara’s boss has asked her to use Google Ads
to reach as many users searching as possible for terms around the services
their business offers. Which keyword match type would help Barbara reach the
most search queries that potential clients are using?
- (A) Exact
- (B) Broad
- (C) Broad-match modifier
- (D) Phrase
Q.167 – After Running A Google Search Ads Campaign For
Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting
To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her
Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About
Her Google Search Ads Campaign? (Type 2)
- (A) 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- (B) Her campaign is being outperformed by 78% of businesses like hers.
- (C) The campaign score has 78% headroom to improve.
- (D) The campaign’s budget needs a 22% raise to be fully optimized.
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