Exam Name – Google Analytics Individual Qualification
Format and Time Limit – Multiple Choice with 60 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification
Whatsapp For Exam Services – +923201479679
Google Analytics Individual Qualification Solutions 2021
About the Google Analytics Certification Course 2021
Reason of providing Google Analytics solutions 2021
Q.1 – In Custom reports, what must metrics and
dimensions share in order to report accurately?
- (A) Same index
- (B) Same view
- (C) Same scope
- (D) Same Custom report
Q.2 – What report indicates the last page users
viewed before leaving a website?
- (A) Landing Pages report
- (B) All Pages report
- (C) Pages report
- (D) Exit Pages report
Q.3 – View filters may be applied retroactively to
any data that has been processed.
- (A) False
- (B) True
Q.4 – Which metric reports on how often a channel
contributes to a conversion prior to last-click attribution?
- (A) Second-to-last-click attribution
- (B) Secondary conversion
- (C) Primary conversion
- (D) Assisted conversion
Q.5 – Which default traffic source dimensions does
Google Analytics report for each website visitor?
- (A) Source and campaign
- (B) Campaign and ad content
- (C) Campaign and medium
- (D) Source and medium
Q.6 – Where should the Analytics tracking code be
placed in the HTML of a webpage for data collection?
- (A) Just before the closing </body> tag
- (B) Just after the opening <body> tag
- (C) Just after the opening <head> tag
- (D) Just before the closing </head> tag
Q.7 – Which user characteristic may NOT be used to
change keyword bids in Google Ads?:
- (A) Location
- (B) Device
- (C) Time of day
- (D) Ad preference
Q.8 – In Multi-Channel Funnel reports, how are
default conversions credited?
- (A) Last campaign, search or ad
- (B) Equal credit along the conversion touchpoints
- (C) Second to last campaign, search or ad
- (D) First campaign, search or ad
Q.9 – Which kinds of hits does Google Analytics
track?
- (A) Pageview
- (B) Transaction
- (C) All of the above
- (D) Event
Q.10 – Which Goals are available in Google Analytics?
- (A) Pageview, Event, Transaction, Social
- (B) Location, Event, Time, Users per session
- (C) Destination, Event, Duration, Pages/Screens per session
- (D) Destination, Event, Pageview, Social
Q.11 – What would prevent data from appearing in a
Custom report?
- (A) A filter that removes all the data
- (B) Too many metrics in a Custom report
- (C) Too many dimensions in a Custom report
- (D) Custom report isn’t shared with users in the same view
Q.12 – What feature must be enabled to use Multi-Channel
Funnels?
- (A) In-page analytics
- (B) Custom dimensions
- (C) Advertising features
- (D) Goals or Ecommerce
Q.13 – Which three campaign parameters are
recommended to manually track campaigns?
- (A) Source, Content and Term
- (B) Medium, Source and Campaign
- (C) Medium, Source and Content
- (D) Campaign, Content and Term
Q.14 – Views can include website data collected
before the view was created.
- (A) FALSE
- (B) TRUE
Q.15 – When does the tracking code send an event hit
to Google Analytics?
- (A) Every time a user performs an action with event tracking implemented
- (B) Every time a user adds an event to their calendar
- (C) Every time a user makes a reservation
- (D) Every time a user performs an action with pageview tracking implemented
Q.16 – To view accurate data in a Custom report, what
action should be avoided?
- (A) Pair metrics and dimensions of different scopes
- (B) Use multiple dimensions together in the same report
- (C) Create a report with Custom Metrics
- (D) Use a Custom Dimension as a primary dimension
Q.17 – In Multi-Channel Funnel reports, what channel
would not be credited with a conversion?
- (A) Television commercials
- (B) Social network
- (C) Paid and organic search
- (D) Website referrals
Q.18 – If a web page visitor clears the Analytics
cookie from their browser, what will occur?
- (A) Analytics will set a new unique ID the next time a browser loads a tracked page
- (B) Analytics will not be able to associate user behaviour data with past data collected
- (C) All of the above
- (D) Analytics will set a new browser cookie the next time a browser loads a tracked page
Q.19 – Which reports indicate how traffic arrived at
a website?
- (A) Geo
- (B) All traffic
- (C) Demographics
- (D) Behaviour
Q.20 – Which reports require the activation of
Advertising Features?
- (A) Demographics and Interests reports
- (B) Geo reports
- (C) Real-time reports
- (D) Cohort analysis reports
Q.21 – What criteria could not be used to create a
Dynamic Remarketing audience?
- (A) Users who viewed a homepage
- (B) Users who viewed a search result page on a website
- (C) Users who viewed product-detail pages
- (D) Users who returned an item that they purchased
Q.22 – What is not a filter setting for data in
views?
- (A) Exclude
- (B) Restore
- (C) Modify
- (D) Include
Q.23 – If a user visits a web page with an embedded
video, leaves without clicking on anything, and the session times out, how will
Google Analytics report the session?
- (A) As an event
- (B) As a click
- (C) As an interaction
- (D) As a bounce
Q.24 – What feature is required to collect the number
of comments users posted to a web page?
- (A) Custom Metric
- (B) Custom Dimension
- (C) Custom Channel Groupings
- (D) Calculated Metric
Q.25 – The default session timeout duration in Google
Analytics is how many minutes?
- (A) 20
- (B) 5
- (C) 10
- (D) 30
Q.26 – When will Google Analytics be unable to
identify sessions from the same user by default?
- (A) When the sessions happen in different browsers on the same device
- (B) When the sessions happen in the same browser on the same device
- (C) When the sessions share the same browser cookie
- (D) When the sessions happen in the same browser on the same day
Q.27 – What Remarketing audiences cannot be defined
by default?
- (A) Users who visited a specific page on a website
- (B) Users who played a video on a website
- (C) Users who visited a physical store
- (D) Users who speak a particular language
Q.28 – What report shows users who initiated sessions
over 1-day, 7-day, 14-day and 30-day periods?
- (A) Active Users report
- (B) Users Flow report
- (C) User Explorer report
- (D) Cohort Analysis report
Q.29 – What report compares metrics based on user
acquisition date over a series of weeks?
- (A) Cohort Analysis
- (B) User Explorer
- (C) Active Users
- (D) Users Flow
Q.30 – What is the “Bounce Rate” in Google Analytics?
- (A) Number of times users returned to a website in a given time period
- (B) Percentage of sessions in which a user exits from a homepage
- (C) Percentage of visits when a user landed on a website and exited without any interactions
- (D) Percentage of total site exits
Q.31 – Once filters have been applied, what is the
option to recover filtered data?
- (A) Filtered data is not recoverable
- (B) Data may be recovered within 30 days
- (C) Data may be recovered within ten days
- (D) Data may be recovered within five days
Q.32 – What report shows the percentage of traffic
that previously visited a website?
- (A) Behaviour > New vs returning report
- (B) Behaviour > Frequency and Recency report
- (C) Interests > Affinity categories report
- (D) All traffic > Referrals report
Q.33 – What criteria cannot be used to create a
Custom segment?
- (A) Metrics
- (B) Sequences of user actions
- (C) Dimensions
- (D) Ad type
Q.34 – Which reports indicate how website referrals,
organic search and ad campaigns assisted in conversions?
- (A) Ecommerce reports
- (B) Goals reports
- (C) Multi-channel funnel reports
- (D) Acquisition reports
Q.35 – What model represents the hierarchical
structure of a Google Analytics account?
- (A) Property > Account > View
- (B) View > Account > Property
- (C) Account > View > Property
- (D) Account > Property > View
Q.36 – What does assigning a value to a Google
Analytics Goal enable?
- (A) Compare goal conversions and measure changes to a website
- (B) Track real-time business revenue
- (C) Analyse a website conversion funnel
- (D) Track actual revenue from conversions
Q.37 – What cannot be collected by the default
Analytics tracking code?
- (A) User’s favourite website
- (B) Browser language setting
- (C) Page visits
- (D) Device and operating system
Q.38 – To recognize users across different devices,
what feature must be enabled?
- (A) Attribution models
- (B) Google Ads Linking
- (C) User ID
- (D) Audience definitions
Q.39 – What is a “metric” in Google Analytics?
- (A) A dimension that can help analyse site performance
- (B) The dates in a date range
- (C) The numbers in a data set often paired with dimensions
- (D) A segment of data separated out in a report for comparison
Q.40 – Segments will not allow you to do what?
- (A) Build custom Remarketing lists
- (B) Isolate and analyse data
- (C) Permanently alter data
- (D) Create subsets of sessions or users
Q.41 – What feature is required to track customer
search terms on a website?
- (A) Search filters
- (B) Site search
- (C) Enhanced E-commerce
- (D) Data import
Q.42 – How would a view filter be configured to
include only users from Brazil and Argentina?
- (A) Filter 1: include Argentina > Filter 2: include Brazil
- (B) Filter 1: include Brazil > Filter 2: include Argentina
- (C) Filter 1: include Brazil or Argentina
- (D) Filter 1: exclude all countries except Brazil and Argentina
Q.43 – Within how many days can a deleted view be
restored?
- (A) 15
- (B) 25
- (C) 35
- (D) 5
Q.44 – Auto-tagging is used to collect data from what
kind of traffic?
- (A) Website referral traffic
- (B) Social media traffic
- (C) Google Ads Campaign traffic
Q.45 – When linking a Google Ads account to Google
Analytics, what is not possible?
- (A) Import Analytics Goals and transactions into Google Ads as conversions
- (B) View Google Ads click and cost data next to site engagement data in Analytics
- (C) Create remarketing lists in Analytics to use in Google Ads campaigns
- (D) Adjust keyword bids in Google Ads from Google Analytics
Q.46 – What channel is not included in the default
Channels report?
- (A) Display
- (B) Device
- (C) Organic search
- (D) Direct
Q.47 – What is used to create Smart Goals?
- (A) Machine-learning algorithms
- (B) Analytics goals
- (C) Remarketing audience
- (D) Custom reports
Q.48 – When the same default tracking code is
installed on pages with different domains, what will result?
- (A) Analytics will associate users and sessions with a single domain
- (B) Analytics will send an alert about duplicate data collection
- (C) Analytics will associate users and sessions with their respective domains
- (D) Analytics will not associate users and sessions with any domain
Q.49 – What is a “dimension” in Google Analytics?
- (A) An attribute of a data set that can be organised for better analysis
- (B) The lifetime value of a user in a given date range
- (C) A comparison of data between two date ranges
- (D) A report that offers different demographic information about your audience
Q.50 – View filters are applied in what order?
- (A) Random order
- (B) Creation date
- (C) Sequential order
- (D) Alphabetical order
Q.51 – What campaign parameter is not available by
default in Google Analytics?
- (A) utm_source
- (B) utm_medium
- (C) utm_adgroup
- (D) utm_content
Q.52 – What is not considered a “source” in Google
Analytics by default?
- (A) Google
- (B) googlemerchandisestore.com
- (C) Email
- (D) (Direct)
Q.53 – What is a “secondary dimension” in Google
Analytics?
- (A) A dashboard widget that offers more specific analysis
- (B) An additional report dimension for more specific analysis
- (C) A visualisation to understand the impact of data
- (D) An additional report metric for more specific analysis
Q.54 – What feature collects company-specific data
such as Member Status?
- (A) Event tracking
- (B) Custom dimension
- (C) Custom filter
- (D) Custom metric
Q.55 – What campaigns require manual tags on
destination URLs for tracking?
- (A) Google Ads campaigns
- (B) Email campaigns
- (C) Autotagged campaigns
- (D) None of the above
Q.56 – What feature is required to send data from a
web-connected device (such as a point-of-sale system) to Google Analytics?
- (A) The networking protocol
- (B) The measurement protocol
- (C) Browser cookies
- (D) Data import
Q.57 – What is not a benefit of Google Analytics
Remarketing?
- (A) Show customised ads to customers who have previously visited your site
- (B) Create remarketing lists without making changes to your existing Analytics snippet
- (C) Create remarketing lists based on custom segments and targets
- (D) Allow customers to quickly reorder an item they have previously purchased
Q.58 – What scope levels available for dimensions and
metrics?
- (A) Hit-level, session-level, product-level or user-level scope
- (B) Event-level, session-level, transaction-level or user-level scope
- (C) Location-level, duration-level, product-level or user-level scope
- (D) Event-level, duration-level, transaction-level or user-level scope
Q.59 – If a user watches a video with event tracking
three times in a single session, Analytics will count how many Unique Events?
- (A) 6
- (B) 2
- (C) 3
- (D) 1
Q.60 – What type of Custom report shows a static
sortable table with rows of data?
- (A) Pivot table
- (B) Map overlay
- (C) Flat table
- (D) Explorer
Q.61 – To recognise users across different devices,
what is required for User ID?
- (A) Google Tag Manager
- (B) Sign-in that generates and sets unique IDs
- (C) A new Analytics account for reporting
- (D) All of the above
Q.62 – When does a default Analytics session expire?
- (A) At noon every day
- (B) When a user opens a new browser window
- (C) When a user is inactive on a web page for more than 30 minutes
- (D) After 30 minutes, regardless of user activity on a web page
Q.63 – What data does Google Analytics prohibit
collecting?
- (A) Purchase amount
- (B) Product SKU(s)
- (C) Billing city
- (D) Personally identifiable information
Q.64 – What is the set of rules that determines how
sales and conversions get credited based on touch-points in the conversion
path?
- (A) Channel groupings
- (B) Conversion tracking
- (C) Multi-channel funnels
- (D) Attribution modelling
Q.65 – Using a standard Google Analytics configuration,
which characteristics cannot be used to create a custom segment?
- (A) Users 25 to 34 years old who have their browser set to Spanish
- (B) Users who are female and have children
- (C) Users who engaged in a social media or email campaign
- (D) Users who viewed a page on a website, then watched a video
Q.66 – What is not considered a default “medium” in
Google Analytics?
- (A) Referral
- (B) Google
- (C) CPC
- (D) Organic
Q.67 – What metric-dimension combination is not
valid?
- (A) Total events / User type
- (B) Sessions / Source
- (C) Sessions / Bounce rate
- (D) Avg. time on page / device category
Q.68 – Filters cannot perform what action on
collected data?
- (A) Exclude traffic from particular IP addresses
- (B) Convert dynamic page URLs to readable text strings
- (C) Include shopping preferences
- (D) Include data from specific subdomains
Q.69 – What feature can join offline business systems
data with online data collected by Google Analytics?
- (A) Goal tracking
- (B) User ID
- (C) Data import
- (D) Google Ads Linking
Q.70 – Sharing a Custom Report will share the report
configuration and data included in the report.
- (A) TRUE
- (B) FALSE
Q.71 – Sampling is applied to reports before
segmentation.
- (A) FALSE
- (B) TRUE
Q.72 – Which assets cannot be shared in the Solutions
Gallery?
- (A) Goals
- (B) Custom Dimensions
- (C) Custom reports
- (D) Segments
Q.73 – What report shows which types of mobile
devices visited a website?
- (A) Mobile > Devices report
- (B) Site Content > Landing Page report
- (C) All Traffic > Source/Medium report
- (D) Technology > Network report
Q.74 – What scope applies to Custom Metrics?
- (A) Customer
- (B) Hit
- (C) User
- (D) Session
Q.75 – A new Custom Channel Group may be applied
retroactively to organize data that has been previously collected.
- (A) True
- (B) False
Q.76 – What data table display compares report
metrics to the website average?
- (A) Pivot
- (B) Comparison
- (C) Performance
- (D) Percentage
Q.77 – If the Google Merchandise Store sets up a URL goal of
“/ordercomplete” and a Match Type of “Begins with”, which of the following
pages on www.googlemerchandisestore.com will NOT count as a goal?
- (A) /ordercomplete/index.html
- (B) /order/complete.php
- (C) /ordercomplete/thank_you.html
- (D) /ordercomplete.php
Q.78 – When does the Analytics tracking code send a
pageview hit to Google Analytics?
- (A) Every time a user clicks a video on a website
- (B) Every time a user searches on a website
- (C) Every time a user loads a webpage with embedded tracking code
- (D) Every time a user adds an item to an online shopping cart
Q.79 – Custom Dimensions can be used as what?
- (A) Secondary dimensions in Standard reports
- (B) Secondary dimensions in Custom Reports
- (C) All of the above
- Primary dimensions in Custom Reports
Q.80 – What feature would be used to collect how many
times users downloaded a product catalog?
- (A) Custom Report
- (B) Event Tracking
- (C) Custom Dimension
- (D) Calculated Metrics
Q.81 – What report identifies browsers that may have
had problems with a website?
- (A) The New vs Returning report
- (B) The Active Users report
- (C) The Browser & OS report
- (D) The Source/Medium report
Q.82 – What report provides data on how specific
sections of a website performed?
- (A) Top Events report
- (B) Frequency and Recency report
- (C) Content Drilldown report
- (D) Location report
Q.83 – What is not a benefit of using segments to
analyze data?
- (A) Permanently modify the data in a view
- (B) Analyze users by single or multi-session conditions
- (C) Isolate and analyze specific conversion paths using conversion segments
- (D) Compare behavior metrics for groups of users like Converters vs non Converters
Q.84 – What scope would be set for a Custom Dimension
that reports membership status for a customer rewards program?
- (A) Session
- (B) Hit
- (C) User
- (D) Product
Q.85 – What filter would only include data from a
campaign titled “Back to School” in Campaign reports?
- (A) Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
- (B) Custom Include filter with field “Page Title” and pattern “back to school”
- (C) Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- (D) Custom Include filter with field “Campaign Name” and pattern “back to school”
Q.86 – Which parameters can be included with an event
hit for reporting?
- (A) Event, Category, Action, Label
- (B) Category, Action, Label, Total Events
- (C) Category, Action, Label, Unique Events
- (D) Category, Action, Label, Value
Q.87 – Google Analytics cannot collect data from
which systems by default?
- (A) Mobile devices
- (B) Websites
- (C) Offline inventory database
- (D) Online point-of-sale systems
Q.88 – What report indicates where users start or
exit the conversion funnel?
- (A) Goal Flow
- (B) User Timings
- (C) Cohort Analysis
- (D) Treemaps
Q.89 – What report shows the percent of site traffic
that visited previously?
- (A) Referrals report
- (B) Sales Performance report
- (C) Frequency & Recency report
- (D) New vs Returning report
Q.90 – What data is Google Analytics Goals unable to
track?
- (A) Making a purchase
- (B) Customer’s lifetime value
- (C) Watching a video
- (D) Signing up for a newsletter
Q.91 – What report shows which web pages get the most
traffic and highest engagement?
- (A) Frequency and Recency report
- (B) Active Users report
- (C) Engagement report
- (D) All Pages report
Q.92 – For autotagging, what parameter does Google
Ads include in the destination URL?
- (A) adid=
- (B) urlid=
- (C) utm=
- (D) gclid=
Q.93 – What report indicates the pages of a website
where users first arrived?
- (A) Landing Pages report
- (B) Pages report
- (C) Location report
- (D) All Pages report
Q.94 – In views that don’t have data import enabled,
Custom Dimensions values may be viewed for dates before the Custom Dimension
was created.
- (A) TRUE
- (B) FALSE
Q.95 – If a Destination Goal is created for a
newsletter sign-up and a user completes the newsletter sign-up three times in
three separate sessions, how many Goal conversions will Google Analytics count?
- (A) 3
- (B) 2
- (C) 6
- (D) 1
Q.96 – To increase the speed at which Google
Analytics compiles reports, what action could be taken?
- (A) Choose “Faster response” in the sampling pulldown menu
- (B) Apply an advanced filter to the report
- (C) Remove any filters on the view
- (D) Choose “Greater precision” in the sampling pulldown menu
Q.97 – To track users and sessions across multiple
domains, what first must be set up?
- (A) Data Import
- (B) Ad Exchange Linking
- (C) Cross-domain tracking
- (D) Google Ads Linking
Q.98 – What report shows a visual representation of
user interactions on a website?
- (A) Behavior Flow report
- (B) Landing Pages report
- (C) Content Drilldown report
- (D) Treemaps report
Q.99 – What asset is used to build a remarketing
list?
- (A) Custom Dimension
- (B) Custom Segment
- (C) Custom Report
- (D) Custom Metric
Comments
Post a Comment