This certificate is also known as Fundamental of Digital Marketing with 26 Modules. Here are some facts about the exam before you get to the answers below.
Certificate Exam Name – Google Digital Garage Quiz 2021
Total No. of Questions – 26 Modules
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Fundamentals Of Digital Marketing Module Answers (1/26) The Online Opportunity
Q.1 – The increased use of the Internet presents a
lot of potential for which types of businesses?
- (A) All businesses
- (B) Small business owners
- (C) International businesses
- (D) Local businesses
Q.2 – Taking a business online can involve many
different steps. When starting out, which activity could be a part of this
process?
- (A) Sending flyers with your web address to customers
- (B) Creating a business listing in online local directories
- (C) Increasing print and billboard advertising
- (D) Building a team of digital advertising experts
Q.3 – Which of the following is the easiest way for
visitors to learn about a business while visiting a website?
- (A) Getting a free ‘taster’ of one of your products when they sign up to receive emails
- (B) Listening to an audio file that auto plays whenever someone visits your site
- (C) Browsing your product pages and reviewing the Frequently Asked Questions page
- (D) Reading the terms and conditions for your products on your site
Q.4 – What is a key benefit of having an online
presence for a business?
- (A) The ability to sell products directly to customers through social media
- (B) Being visible when people search for a business like yours
- (C) Sending users emails to update them on new products
- (D) Being able to offer new customers promotional discounts
Fundamentals
Of Digital Marketing Module (2/26) Your First Steps In Online Success
Q.5 – Which tool helps you measure the success of
your website?
- (A) Keyword Planner
- (B) Ad Gallery
- (C) Ad Preview Tool
- (D) Analytics
Q.6 – Which of the following statements is true when
it comes to taking a business online?
- (A) Stick to what you are doing and don’t make changes
- (B) The same content works across online and offline platforms
- (C) Use analytics to make informed decisions
- (D) Use analytics to track your customers across the Internet
Q.7 – Which term best describes the business
activity that occurs when website visitors buy products or services from you
online?
- (A) E-commerce
- (B) Display advertising
- (C) Search engine marketing
- (D) Pay per click
Q.8 – Which of the following statements is true when
marketing your business online?
- (A) You need a website to show up in search results
- (B) You’ll reach a similar client base to the one you have in the real world
- (C) You’ll be seen by the same volume of customers whether you use search advertising or not
- (D) Social media is a great way to engage your audience
Fundamentals
Of Digital Marketing Module (3/26) Build Your Web Presence
Q.9 – Which of the following statements is true when
it comes to developing a web presence for a business?
- (A) Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
- (B) Building a new website requires a large budget
- (C) Mobile apps enable your customers to purchase your products without being on your website
- (D) All businesses must have a website to sell products
Q.10 – What is a web server?
- (A) The customer service representative you can call when you have questions about your website
- (B) The answer you get when you search a term on the web
- (C) A computer connected to the Internet with software that allows it to host all the components of your website
- (D) The device that determines the speed of your mobile connection
Q.11 – Fill in the blank: A __________ is a shortcut
to other pages on your site or elsewhere on the web.
- (A) Hyperlink
- (B) Return link
- (C) Menu bar
- (D) Breadcrumb
Q.12 – Which of the following is something you’ll
probably want to exclude from your website?
- (A) Prices
- (B) A lot of deep scientific information and detailed statistics
- (C) Special offers
- (D) Certifications to show you’re qualified to provide a service
Q.13 – Which of the following is an example of a
‘call to action’ on a website?
- (A) A list of phone numbers customers can use to get in contact with you
- (B) A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
- (C) An icon button that takes the customer to your social media accounts
- (D) A hotline phone number that helps users complete their purchases
Q.14 – What should you consider when developing your
website content?
- (A) What your customers are looking for
- (B) Your latest promotions and discounts
- (C) Your brand values
- (D) Whether the content will go viral or not
Fundamentals
Of Digital Marketing Module (4/26) Plan Your Online Business Strategy
Q.15 – What is the first step in creating an online
business strategy?
- (A) Identifying business goals
- (B) Understanding what the competition is doing
- (C) Knowing the market
- (D) Aligning goals to the strategy
Q.16 – What is the purpose of the ‘See, Think, Do,
Care’ framework?
- (A) To help determine a marketing strategy
- (B) To help a business understand the customer journey online
- (C) To help a business reach a global audience
- (D) To give insight into specific customer groups
Q.17 – Why is optimising customer touchpoints online
beneficial for businesses?
- (A) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- (B) It gives businesses the opportunity to save money on online advertising
- (C) It provides customers with value every time they come into contact with a brand, helping build trust
- (D) It gives businesses an opportunity to collect more data from potential customers
Q.18 – Once you’ve worked out your Unique Selling
Point (USP), how would you use it in a long-term online strategy?
- (A) Incorporate it within marketing materials across all channels to help raise customer awareness
- (B) Create an email campaign letting your customers know why you are unique
- (C)Film a video explaining your unique selling point and send it to employees
- (D) Create a press release and distribute it through your channels
Q.19 – What type of information can KPIs provide?
- (A) Audience segmentation
- (B) Long-term projections
- (C) Financial viability
- (D) Board decisions
Fundamentals
Of Digital Marketing Module (5/26) Get Started With Search
Q.20 – Why are search engines a great place for a
business to be found?
- (A) People pay to use search engines, so there is a wealthy customer base there
- (B) People who search are actively looking for information, products or services
- (C) Search engines are a big trend these days
- (D) Search engines guarantee new customers
Q.21 – What technology do search engines use to
‘crawl’ websites?
- (A) Androids
- (B) Interns
- (C) Automatons
- (D) Bots
Q.22 – Which of the following can help a search
engine understand what your page is about?
- (A) The date it was published
- (B) The number of images used
- (C) The total number of words
- (D) The title tag
Q.23 – Fill in the blank: Spending money on search
advertising influences how your website appears in ___________.
- (A) Organic search results
- (B) The search results page
- (C) Business directories
- (D) Display advertising networks
Q.24 – Which of these is an important factor in the
paid search auction system?
- (A) How famous your brand name is
- (B) How cool your logo is
- (C) How long your business has been around
- (D) How relevant your ads are
Q.25 – Which of these can Google Search Console help
you to do?
- (A) It helps you increase your social media following
- (B) It helps you optimise your Google My Business listing
- (C) It helps you understand which keywords people are searching for on Google
- (D) It helps you run A/B tests on your home page
Fundamentals
Of Digital Marketing Module (6/26) Get Discovered With Search
Q.26 – Which of the following factors should you
consider when optimising your website for search engines?
- (A) Colour scheme
- (B) Recycled content
- (C) Inspiring business name
- (D) Site popularity
Q.27 – What should be the first step of a structured
SEO plan?
- (A) Identifying your ad budget
- (B) Buying an analytics software
- (C) Setting up your presence on social media sites
- (D) Keyword research
Q.28 – When it comes to search ads, which of the
following could dictate how an ad will perform against a competitor?
- (A) Social media following
- (B) Bid value
- (C) Domain authority
- (D) Average number of visitors to the company’s website
Q.29 – Fill in the blank: Short strings of
specific keywords with low search volume are called ___________.
- (A) Long-hair keywords
- (B) Long-tail keywords
- (C) High-relevance keywords
- (D) Top-tail keywords
Q.30 – Which of the following would be an ideal goal
for an SEO plan?
- (A) Increasing social media likes and follows
- (B) Increasing how many relevant people visit your website
- (C) Showing your website to as many people as possible
- (D) Being in first place in SERP for any keyword
Fundamentals
Of Digital Marketing Module (7/26) Make Search Work For You
Q.31 – Which of the following page titles would be
most suitable for a website page describing a store’s return policy?
- (A) How to Send Stuff Back
- (B) [Company Name’s] Return Policy
- (C) Return Policy
- (D) Company Policies
Q.32 – Which of the following is a good way to get
other websites to link to your site?
- (A) Keep linking to them until they link to you
- (B) Send them emails until they link to you
- (C) Building relationships with similar sites
- (D) Use as many relevant keywords on the page you’d like them to link to
Q.33 – When expanding a business internationally,
which of the following is most important to provide on your website?
- (A) Products and delivery details in the correct currency
- (B) Time and dates written in the local format
- (C) Exchange rate information
- (D) Free giveaways for local customers
Fundamentals
Of Digital Marketing Module (8/26) Be Noticed With Search Ads
Q.34 – Search engine marketing can also be called
what?
- (A) Pay-per-click advertising
- (B) Organic advertising
- (C) Search box marketing
- (D) One-click advertising
Q.35 – In an SEM auction, your Quality Score is based
on which aspect of your ad?
- (A) Bid
- (B) Relevance
- (C) Wit
- (D) Length
Q.36 – Fill in the blank: It’s possible to determine
how well a/an ___________ will perform without bidding on it.
- (A) Auction
- (B) Website
- (C) Keyword
- (D) Advert
Q.37 – What should your search ad have in order to
promote more clicks?
- (A) A call to action
- (B) A catchy headline
- (C) A close-up photo
- (D) A social media link
Fundamentals
Of Digital Marketing Module (9/26) Improve Your Search Campaigns
Q.38 – Which of the following is a benefit of using
relevant ads and landing pages?
- (A) Increased cost for ad placements
- (B) Higher ad positions on the search results page
- (C) Higher cost per clicks on your ads
- (D) Ads that will ensure more purchases
Q.39 – When it comes to search ads, which description
best describes ‘negative keywords’?
- (A) Keywords with no association to your site
- (B) Keywords with a poor search volume
- (C) Keywords that are excluded from a campaign
- (D) Keywords that are typed incorrectly
Q.40 – Fill in the blank: If you use __________
keywords when building your search ads, minor variations, like plurals, can
still trigger the ad.
- (A) Exact Match
- (B) Random Match
- (C) Direct match
- (D) Close match
Q.41 – What can conversion tracking in search help
you measure?
- (A) How many transactions are completed on your site overall
- (B) How many people click on your SEM ad and end up browsing your site
- (C) How many people visiting your site from a search ad end up completing a purchase
- (D) How many customers your ad has converted into brand ambassadors
Fundamentals
Of Digital Marketing Module (10/26) Get Noticed Locally
Q.42 – How can you improve a business’s visibility to
people located near you geographically?
- (A) Translate your website into at least two more languages
- (B) Offer free phone support during business hours
- (C) Ensure you have good analytics on your website
- (D) Make sure your phone number, address and business hours are easy to find
Q.43 – Which of the following is an example of a
local search?
- (A) “bike shop near me”
- (B) “bike shop in UK”
- (C) “local bicycle shop”
- (D) “bike shops”
Q.44 – Which of the following is a benefit of
registering your business in online local listings?
- (A) Discounted pricing on your search advertising campaigns
- (B) Increased likelihood of being discovered through search engines
- (C) More mentions on social media platforms
- (D) Guaranteed sales to local customers
Q.45 – Which three pieces of information are
essential to include first in your local directory listing?
- (A) Business address, website, telephone numbers
- (B) Business name, business address, telephone numbers
- (C) Website, telephone numbers, email address
- (D) Business name, email address, website
Fundamentals
Of Digital Marketing Module (11/26) Help People Nearby Find You Online
Q.46 – Which of the following factors help search
engines determine if your business is local?
- (A) Location details on the website, quality content and how mobile friendly the website is
- (B) Location details on the website, list of shops local to you and a contact form
- (C) Quality content, list of local suppliers and location details
- (D) Location GPS tags on photos, quality content and how mobile friendly the website is
Q.47 – When looking to attract a local audience, why
it is important to optimise your website and content for mobile users?
- (A) Because local users tend to use their mobile devices when they’re out of the house
- (B) Because mobiles will replace desktop computers
- (C) Because all online users browse on mobile devices these days
- (D) Because marketing for mobile is more cost effective
Q.48 – Which of the following can help you gain
visibility in search engines?
- (A) Adding relevant content that highlights the location of your business
- (B) Including your address on your Twitter account
- (C) Optimising your site for desktop devices only
- (D) Adding a list of shops local to you on your website
Fundamentals
Of Digital Marketing Module (12/26) Get Noticed With Social Media
Q.49 – Which of the following can businesses achieve
by using social media?
- (A) Attract new audiences
- (B) Build a good reputation with customers
- (C) Meet sales goals
- (D) Increase traffic to their website
Q.50 – Fill in the blank: Businesses should focus on
social media platforms with _______.
- (A) The biggest reputation
- (B) The most expected engagement
- (C) A relevant audience
- (D) The most users
Q.51 – Which of the following is an example of a
social media goal?
- (A) Acquire genuine reviews on products
- (B) Drive more traffic to your store
- (C) Develop one-way communication with customers
- (D) Mimic your competition’s approach
Q.52 – Which details should you look to include on a
business profile page on social media?
- (A) Details about the CEO
- (B) Link to a local listing site you’re on
- (C) Description of the business
- (D) Cost of products and services
Fundamentals
Of Digital Marketing Module (13/26) Deep Dive Into Social Media
Q.53 – A robust social media plan includes which of
the following?
- (A) A list of content that mimics competitor content
- (B) All of your online business goals
- (C) A long-term schedule identifying when to post content
- (D) A list of friends who can post on the accounts
Q.54 – What is the best way to put your social
content in front of people who don’t already follow you?
- (A) Increase your email marketing campaigns
- (B) Ask people to share your content to their networks
- (C) Use paid promotion to reach new audiences
- (D) Put links to your social on your website
Q.55 – What can social media analytics tools help you
measure when assessing campaign results?
- (A) Whether the campaign was more successful than your competitors
- (B) Whether the visitors liked the social campaigns or not
- (C) Whether a visitor called the store after seeing a social post
- (D) Whether the visitor clicked on a paid ad or organic listing
Q.56 – Which of the following is a pitfall when using
social media for business?
- (A) 2-way conversation with customers
- (B) Not being present on every social media platform
- (C) Not having the resources to respond to comments and questions in a timely manner
- (D) Spending too much time reviewing social media analytics
Fundamentals
Of Digital Marketing Module (14/26) Discover The Possibilities Of Mobile
Q.57 – When looking to ensure your website is easily
accessible by mobile users, what should you focus on doing first?
- (A) Redesign your website colour scheme
- (B) Optimise your site
- (C) Create a mobile app
- (D) Shorten your website content
Q.58 – What does responsive design mean?
- (A) Your visitors can manually adjust the size of your website
- (B) Your website will adapt to suit whichever device it is being viewed on
- (C) Your customers can provide feedback on the design of your site
- (D) Your website will respond to clicks faster
Q.59 – When it comes to optimising your website’s SEO
for mobile users, which of the following is a crucial factor to keep in mind?
- (A) Short content and fewer images
- (B) Performance and usability
- (C) Usability and short content
- (D) Less video content
Q.60 – What can a business use to send messages to
users who have already downloaded their app?
- (A) Text messages
- (B) Pull notifications
- (C) Push notifications
- (D) Email notifications
Fundamentals
Of Digital Marketing Module (15/26) Make Mobile Work For You
Q.61 – When considering how mobile users will search
for your business, which types of keywords should you focus on?
- (A) Long tail keywords
- (B) Shorter keywords and phrases
- (C) Longer keywords and phrases
- (D) Exact match keywords
Q.62 – Before running search ads, you should make
sure your site is mobile-friendly. Which scenario best describes a
mobile-friendly experience for a customer?
- (A) The business has a mobile app instead of a website
- (B) The site include business phone numbers
- (C) The site works on different mobile devices
- (D) The site does not include any videos so it loads quickly
Q.63 – Which of the following can be used to target
an audience when using some social media ads?
- (A) People’s names
- (B) People’s address
- (C) People’s pet names
- (D) People’s relationship status
Q.64 – When making video content for your display
ads, what is most important to ensure?
- (A) Videos are entertaining, long and include a CTA
- (B) Videos are relevant, short and include a CTA
- (C) Videos are relevant, long and include a URL
- (D) Videos are short, informative and include a phone number
Fundamentals
Of Digital Marketing Module (16/26) Get Started With Content Marketing
Q.65 – Which of the following is an accurate
definition of what a content marketing campaign involves?
- (A) Creating and posting content ad-hoc when you have the time
- (B) The creation of time-sensitive content that can be published through various channels
- (C) Regularly emailing customers with news about a business’s products or services
- (D) The creation and promotion of online materials with the goal of increasing interest in a product or service
Q.66 – What does the following definition describe?
‘The division of an audience into groups of who they are and what they like,
with a goal of identifying a group most interested in your product/service.’
- (A) Marketing channels
- (B) Demographics
- (C) Audience segmentation
- (D) Group dynamics
Q.67 – Fill in the blank: When describing the purpose
of content, what is missing? ‘To entertain, to inspire, to _______ and to
convince’.
- (A) Humour
- (B) Please
- (C) Surprise
- (D) Educate
Q.68 – Which of the following best describes why
approaches to writing need to be adapted for online content?
- (A) Online readers have a reduced attention span, due to being flooded with information
- (B) Certain blogging platforms have a limit on the word count you can publish
- (C) Online readers only like to engage with long-form pieces of content
- (D) Online audiences are typically younger, so the language used needs to reflect this
Q.69 – What are ‘highlighting key dates’ and
‘considering multiple channels’ best practices of?
- (A) Creating a content calendar
- (B) Designing illustrations to support content
- (C) Segmenting your audience
- (D) Identifying social media influencers
Q.70 – Which of the following metrics could help you
understand which blog post is resonating the most with your audience?
- (A) Session duration
- (B) Page views
- (C) Referral traffic
- (D) Unique page views
Fundamentals
Of Digital Marketing Module (17/26) Connect Through Email
Q.71 – Which of the following will you need to start
an email marketing programme?
- (A) A collection of email templates
- (B) A ‘Contact Us’ form
- (C) A way to collect people’s email addresses
- (D) A set budget
Q.72 – Which of the following is a common feature of
email marketing platforms?
- (A) Personalised, custom templates
- (B) A free list of email addresses you can target
- (C) A feature allowing users to unsubscribe from your emails
- (D) Automation of your search ad campaigns
Q.73 – Which of these is a good practice to keep in
mind when sending emails to your contacts?
- (A) Run an A/B test on your subject line to determine which one works best
- (B) Send the same generic and simple message to your entire contact database
- (C) Include enough content in the email so there is no need for them to click away to read further elsewhere
- (D) Only include a call-to-action on the landing page you’re linking to in the email
Q.74 – If the open rate of your emails seems low,
which of the following could help you fix that?
- (A) Redesign your website
- (B) Change the colour of the buttons inside your email
- (C) Send your emails to more contacts
- (D) Adjust the subject line of your email
Q.75 – Which of the following statements is true when
it comes to running email campaigns for a business?
- (A) There’s no need to use sponsored ads within your email marketing
- (B) There’s no need for analytics when it comes to email marketing
- (C) You need to include personal contact details
- (D) You can use any imagery, despite copyright
Fundamentals
Of Digital Marketing Module (18/26) Advertise On Other Websites
Q.76 – If you own a film blog, which type of customer
can you expect to reach with display advertising?
- (A) People who use ad-blockers and are interested in your subject
- (B) People who haven’t read your blog before but are interested in your subject
- (C) Only people who have read your blog previously
- (D) Only people interested in films and movies
Q.77 – Fill in the blank: The ads on search engines
are usually made up of ________.
- (A) Audio
- (B) Video
- (C) Text
- (D) Images
Q.78 – When using search engine marketing, where can
your ads appear?
- (A) Only on search engines
- (B) Only on websites
- (C) On search engines and websites
- (D) On websites and social media
Q.79 – When setting up display advertising campaigns,
who can you target?
- (A) People with specific names
- (B) People who speak different languages
- (C) People who already own specific products
- (D) People with a specific address
Fundamentals
Of Digital Marketing Module (19/26) Deep Dive Into Display Advertising
Q.80 – In what way can display advertising be
effective?
- (A) It guarantees more visitors to your site
- (B) It guarantees increased sales
- (C) It drives traffic to your website
- (D) It improves your ranking in search engines
Q.81 – Which of the following is an example of the
type of data that advertising networks automatically collect and share with
businesses?
- (A) The number of sales you make from the ad
- (B) The cost of each ad you publish
- (C) The cost of creating the ad
- (D) A prediction of sales you can make from your ad
Q.82 – Which of the following is true when purchasing
ad placements on an advertising network?
- (A) You always need to contact the owner of the website to buy ads on their page
- (B) The network provides data on the click-through-rate
- (C) The network provides names of the people who click your ad
- (D) The network will continue to show your ad for 7 days once your budget has expired
Q.83 – If a person adds a product to a shopping cart
but then leaves the website – which of the following tactics is most likely to
encourage that person to return and purchase the product?
- (A) Retargeting with a display ad encouraging newsletter sign-up
- (B) Redesigning your website
- (C) Creating a Facebook page for your business
- (D) Retargeting with a display ad that has a discount coupon
Q.84 – What is the first step of display retargeting?
- (A) Sourcing keywords
- (B) Defining your audience
- (C) Writing content
- (D) Setting a call to action
Fundamentals
Of Digital Marketing Module (20/26) Make The Most Of Video
Q.85 – When incorporating videos into a digital
strategy, which of the following tactics provides value to customers?
- (A) Setting up live streams of the business’s physical shop on their website
- (B) Publishing a how-to video on their website
- (C) Producing sale campaign videos
- (D) Sharing personal vlogs
Q.86 – What can using video as part of your online
presence help you create?
- (A) Content that will go viral
- (B) A channel to engage with customers
- (C) A variety of different brand perceptions
- (D) An online following and fanbase
Q.87- Fill in the blank: As a small business,
creating videos to showcase your business or product requires only ______.
- (A) An agency, professional crew and equipment
- (B) Creativity, lots of experience and a large budget
- (C) Creativity, planning and any budget
- (D) Creativity, planning and high-quality equipment
Q.88 – Using videos in email marketing and social
media is an effective way to do what?
- (A) Increase word of mouth referrals
- (B) Engage and grow your audience
- (C) Guarantee sales of your product or service
- (D) Lower the cost of developing content
Q.89 – How can you take advantage of video for your
product/services without actually making a video?
- (A) This isn’t possible
- (B) Advertise on other people’s videos
- (C) Use images with a call to action instead
- (D) Share other people’s videos
Q.90 – When looking at your video analytics, you
discover people are only watching the first few seconds of your video. What
should you do?
- (A) Consider removing the video from the platform
- (B) Consider re-shooting your video based on comments
- (C) Consider updating your preview images, video titles or descriptions
- (D) Consider asking people to watch the whole video in the description
Fundamentals
Of Digital Marketing Module (21/26) Get Started With Analytics
Q.91 – Fill in the blank: Website analytics can tell
you _____________.
- (A) What time of day your website gets the most traffic
- (B) How many mentions or likes you get on social media
- (C) How well your competitor’s ad campaigns are doing
- (D) The email addresses of visitors to your landing pages
Q.92 – Analytics can give you immediate valuable
information about which type of customers?
- (A) Previous and current customers
- (B) Current and future customers
- (C) Previous and future customers
- (D) Offline and online customers
Q.93 – If your key business goal is to get people to
book rooms at your guesthouse, what data are you most likely to be interested
in?
- (A) How long people spend on your ‘How To Find Us’ page
- (B) Which day of the week is most popular for bookings
- (C) Whether your funny Tweet goes viral
- (D) How many people visiting your site book a room with you
Fundamentals
Of Digital Marketing Module (22/26) Find Success With Analytics
Q.94 – Most web analytics tools can tell you what
information about the user?
- (A) Their contact details, their behaviour and their operating system
- (B) Their location, type of device they’re using and pages visited
- (C) Their location, type of device they’re using and contact details
- (D) Their interests, when they delete their browser cookies and their location
Q.95 – Fill in the blank: If an ad is not performing
well, one effective tactic is to _____________.
- (A) Try a different search engine
- (B) Tweak the ad’s copy and analyse the results
- (C) Hire a professional ad agency
- (D) Delete the ad and try again
Q.96 – Which section of Google Analytics can tell you
whether visitors have found your website via social media?
- (A) Site search
- (B) Acquisition
- (C) Behaviour
- (D) Search Console
Fundamentals
Of Digital Marketing Module (23/26) Turn Data Into Insights
Q.97 – Which type of data relates to a metric that
can be represented with a number?
- (A) Quantitative
- (B) Qualitative
- (C) Holistic
- (D) Customer
Q.98 – What makes the data cycle useful?
- (A) It helps you make the most of the data collected from marketing activities
- (B) It helps you evaluate your competition
- (C) It provides information about what users like about your website
- (D) It presents collected data in a visually appealing way
Q.99 – Fill in the blank: Actionable insights can be
described as explaining the ______ of an online marketing campaign.
- (A) ‘Why’
- (B) ‘How’
- (C) ‘When’
- (D) ‘Who’
Q.100 – Which of the following is a benefit of using
spreadsheets?
- (A) Vast quantities of data can be stored, sorted and analysed quickly
- (B) Data can only be accessed when all users are online
- (C) Valuable customer and market insights can be delivered quickly
- (D) Spreadsheets are the only way to collect data and extrapolate results
Q.101 – If you needed to showcase which parts of a
website are being clicked on the most, which presentation type should you
consider?
- (A) Bar chart
- (B) Pie chart
- (C) Table
- (D) Heat map
Fundamentals
Of Digital Marketing Module (24/26) Build Your Online Shop
Q.102 – What would be beneficial to include on a
product description page?
- (A) Previous versions of the product
- (B) Links to other suppliers
- (C) Reviews of the product
- (D) Price comparisons
Q.103 – Which of the following is an advantage of
e-commerce?
- (A) More relaxed checkout procedure
- (B) Low operational costs
- (C) Minimal interaction required with the customer
- (D) Segmentation of audiences
Q.104 – To an owner or administrator, what is a
functional benefit of having an online store?
- (A) It collects the addresses of your online store visitors
- (B) It provides a backend system with order management
- (C) It provides a quicker checkout process than a physical store
- (D) It allows you to feature more sales and discounts than a physical store
Q.105 – What is the name of the process that describes
what happens when a customer is taken to a separate site to complete a
transaction before being sent back to the original site again?
- (A) Second-party payment processing
- (B) Third-party payment processing
- (C) External payment processing
- (D) Internal payment processing
Fundamentals
Of Digital Marketing Module (25/26) Sell More Online
Q.106 – Which of the following is a sign that
customers are having trouble using a particular device to make purchases?
- (A) Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- (B) A specific product is not selling much compared to your other products
- (C) You get a lot of questions about your return policy
- (D) People are having trouble using a promo code for a current sale
Q.107 – What is an example of product merchandising?
- (A) Running an ad for your products
- (B) Adding a way for customers to filter your products
- (C) Displaying very specific, featured products on your home page
- (D) Cross-selling products in the checkout process
Q.108 – Which of the following statements is true when
describing how retargeting ads work?
- (A) Retargeting ads are visible to people who haven’t been on your website yet
- (B) Once a user visits your site, the code drops an anonymous browser cookie
- (C) Once your customer purchases, you can not turn off the retargeting ad
- (D) Retargeting will always drive customers to your site
Fundamentals
Of Digital Marketing Module (26/26) Expand Internationally
Q.109 – What is the best way to translate the content
on your website for a new market?
- (A) Google translate
- (B) Native speakers
- (C) Translation software
- (D) Language guide
Q.110 – Before starting to promote products to other
countries online, what could you use to gauge demand for your product in that
specific market?
- (A) Translation software
- (B) Keyword planning tools
- (C) Interviews with people from that country
- (D) A range of search ads in different countries
Q.111 – When adapting your website for customers
who speak a different language, what should you do?
- (A) Have a ‘translate’ button that pulls a translation from an external provider
- (B) Translate your content with consideration to particular words and phrases
- (C) Translate your content directly, word for word
- (D) Localise the name of the business owners
Q.112 – Which of the following is primarily meant to
target new customers online?
- (A) Email marketing
- (B) Print advertising
- (C) Retargeting advertising
- (D) Search advertising
Q.113 – What should a business do first, when
considering going into a new market?
- (A) Hire an agency to translate its website into the local language
- (B) Open a new office in the capital city
- (C) Determine its ability to deliver products and review all tax and legal information
- (D) Invest in major ad campaigns to raise brand awareness
Q.114 – When selling to people in different countries,
what payment form should you consider using if you aren’t already?
- (A) Debit cards
- (B) Credit cards
- (C) Paypal or Worldpay
- (D) Bank transfers
Q.115 – Which of the following options is important to
research when planning to expand delivery of products and services to customers
across the globe?
- (A) What times of the day international shoppers are online
- (B) The legal and tax considerations in that market
- (C) Which social channels are popular in that market
- (D) Which couriers offer the cheapest services for global shipping
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