Exam Name – Advanced Google Analytics Assessment.
Format and Time Limit – Multiple Choice with No Time Limit.
URL of Exam – https://analytics.google.com/analytics/academy/course/7
Whatsapp For Exam Services – +923201479679
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Advanced Google Analytics Assessment 1 Answers
Q.1 – If default Google Analytics
tracking code is installed on pages with different domains, Analytics will
count these users and sessions separately.
- (A) True
- (B) False
Q.2 – What does Google Analytics call a URL that
passes data parameters for reporting?
- (A) A tag
- (B) A hit
- (C) A dimension
- (D) A metric
Q.3 – When does the Google Analytics tracking code
send a pageview hit to Analytics?
- (A) Every time a user clicks a video
- (B) Every time a user adds an item to a shopping cart
- (C) Every time a user performs a search on a website
- (D) Every time a user loads a webpage
Q.4 – When does the Google Analytics tracking code
send an event hit to Analytics?
- (A) Every time a user performs an action with pageview tracking
- (B) Every time a user makes a reservation on a booking site
- (C) Every time a user adds an event to their calendar
- (D) Every time a user performs an action with event tracking
Q.5 – What does Google Analytics use to
differentiate new and returning users? (Select all answers that apply)
- (A) A browser cookie
- (B) Artificial intelligence
- (C) A randomly-assigned unique identifier
- (D) A sequential unique identifier
Q.6 – What will happen if a user clears the
Analytics cookie from their browser? (Select all answers that apply)
- (A) Analytics will inform the user that they need to set a new Analytics cookie
- (B) Analytics will not be able to associate user behavior data with past data collected by the tracking code
- (C) Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
- (D) Analytics will automatically recognize returning users
Q.7 – By default, Google Analytics can recognize
returning users over multiple sessions from different browsers and devices.
- (A) True
- (B) False
Q.8 – A session in Google Analytics times out after
how many minutes by default?
- (A) 5
- (B) 15
- (C) 30
- (D) 60
Q.9 – To send data to Google Analytics from a
web-connected device like a point-of-sale system, what feature must be used?
- (A) Data Import
- (B) Browser cookies
- (C) The Networking protocol
- (D) The Measurement Protocol
Q.10 – For an event goal defined as playing a video,
how many Goal conversions will Google Analytics record if that video is played
three times in the same session?
- (A) 1
- (B) 2
- (C) 3
- (D) 4
Q.11 – Which are Goal types in Google Analytics?
(Select all answers that apply)
- (A) Destination
- (B) Shopping Cart
- (C) Pages/Screens per session
- (D) Duration
Q.12 – If data is excluded from a view using a
filter, it may be recovered within thirty days.
- (A) True
- (B) False
Q.13 – Which of these scopes could be used for
dimensions and metrics?
- (A) Event-level, session-level, or transaction-level scope
- (B) Location-level, duration-level, or user-level scope
- (C) Hit-level, session-level, or user-level scope
- (D) Event-level, duration-level, or transaction-level scope
Q.14 – When defining a measurement plan, what is the
order of steps?
- (A) Business objectives > KPIs > key actions
- (B) KPIs > key actions > business objectives
- (C) Key actions > KPIs > business objectives
- (D) Business objectives > key actions > KPIs
Q.15 – What are macro-conversions in a measurement
plan?
- (A) The metric data used to measure business success
- (B) The main website actions users take that accomplish stated business goals
- (C) The secondary website actions users take that lead to main actions
- (D) A list of keyboard shortcuts for measurement tasks in Google Analytics
Advanced
Google Analytics Assessment 2 Answers
Q.1 – To collect data from two websites with
different URLs using a single Google Analytics property, what feature must be
set up?
- (A) Advanced filters
- (B) Cross-domain tracking
- (C) Event tracking
- (D) Custom Dimensions
Q.2 – Filters may be applied retroactively to any
data that has already been processed.
- (A) True
- (B) False
Q.3 – To see data for users from the U.S. and Canada
only in a view, which filter would be applied?
- (A) Filter 1: include U.S. > Filter 2: include Canada
- (B) Filter 1: include Canada > Filter 2: include U.S.
- (C) Filter 1: include U.S. and Canada
- (D) Filter 1: exclude Europe and Asia
Q.4 – To view data in reports by user categories
such as Bronze, Gold, and Platinum status levels, what Google Analytics feature
is needed to collect this data?
- (A) Event Tracking
- (B) Custom Metric
- (C) Custom Dimension
- (D) Custom Filter
Q.5 – To pair metrics with dimensions, what should
they have in common?
- (A) Same creator
- (B) Same creation date
- (C) Same view
- (D) Same scope
Q.6 – To create a Custom Dimension for membership
status (i.e., rewards level), what scope would be applied?
- (A) Hit
- (B) Product
- (C) Session
- (D) User
Q.7 – Custom Dimensions can be used in which
reports? (Select all answers that apply)
- (A) As primary dimensions in Standard reports
- (B) As secondary dimensions in Standard reports
- (C) As primary dimensions in Custom Reports
- (D) As custom metrics in Custom Reports
Q.8 – When a Custom Dimension is active, which data
will it affect?
- (A) Data collected before the Custom Dimension was applied
- (B) Data collected after the Custom Dimension was applied
- (C) All of the data in the property
- (D) None of the data in the property
Q.9 – To collect the number of comments users posted
to a website page, what feature would be used?
- (A) Custom Filter
- (B) Custom Dimension
- (C) Custom Metric
- (D) Custom Alert
Q.10 – Custom Metrics can have which scopes? (Select
all answers that apply)
- (A) Hit
- (B) Product
- (C) Session
- (D) User
Q.11 – What four parameters can be included with an
event hit for reporting?
- (A) Category, Action, Label, Total Events
- (B) Category, Action, Label, Unique Events
- (C) Category, Action, Label, Value
- (D) Event, Category, Action, Label
Q.12 – If a user watches a video with event tracking
three times in a single session, how many Unique Events will be counted?
- (A) 0
- (B) 1
- (C) 2
- (D) 3
Advanced
Google Analytics Assessment 3 Answers
Q.1 – Segments applied to reports can analyze data
for which of the following groups? (Select all answers that apply)
- (A) Users 25 to 34 years of age who have their browser set to Spanish
- (B) Users who viewed a webpage, then watched a video
- (C) Users who engaged in social media or email campaigns
- (D) Users who have children under the age of 18
Q.2 – Custom segments may be created using which
criteria? (Select all answers that apply)
- (A) Dimensions
- (B) Metrics
- (C) Session dates
- (D) Sequences of user actions
Q.3 – How many segments may be applied at once?
- (A) 1
- (B) 2
- (C) 3
- (D) 4
Q.4 – Because segments are applied before sampling,
segmented data will not be sampled.
- (A) True
- (B) False
Q.5 – What report shows data segmented by channel?
- (A) Segmentation
- (B) Source/Medium
- (C) Channels
- (D) Attribution
Q.6 – Google Ads and Google Marketing Platform
campaigns served on the Google Display Network are grouped into which channel?
- (A) Paid Search
- (B) Organic Search
- (C) Direct
- (D) Display
Q.7 – What report analyzes which webpages get the
most traffic and highest engagement?
- (A) Active Users report
- (B) Active Users report
- (C) All Pages report
- (D) Frequency and Recency report
Q.8 – In a “last-click” attribution model, Google
Analytics will attribute all of the conversion credit to which source(s)?
- (A) First marketing activity
- (B) Last marketing activity
- (C) Single assisted conversion
- (D) All assisted conversions
Q.9 – Multi-channel Funnel reports can credit conversions
across which channels? (Select all answers that apply)
- (A) Website referrals
- (B) Paid and organic search
- (C) Custom campaigns
- (D) Television channels
Q.10 – How would Google Analytics credit a channel
that contributed to a conversion prior to the final interaction?
- (A) Primary conversion
- (B) Assisted conversion
- (C) Second-to-last-click attribution
- (D) Last-click attribution
Q.11 – What report shows users who initiated sessions
over 1-day, 7-day, 14-day, and 30-day periods?
- (A) Active Users report
- (B) User Explorer report
- (C) Users Flow report
- (D) Cohort Analysis report
Q.12 – What report groups an audience based on
acquisition date and compares behavior metrics over several weeks?
- (A) Behavior Overview report
- (B) Active Users report
- (C) Users Flow report
- (D) Cohort Analysis report
Q.13 – Custom Reports have which capabilities?
(Select all answers that apply)
- (A) Use multiple dimensions together in the same report
- (B) Create a report with Custom Metrics
- (C) Use a Custom Dimension as a primary dimension
- (D) Create a report with data-driven attribution
Q.14 – What type of Custom Report shows a static,
sortable table with rows of data?
- (A) Explorer
- (B) Flat Table
- (C) Map Overlay
- (D) Pivot Table
Q.15 – Which would prevent data from appearing in a
Custom Report? (Select all answers that apply)
- (A) A filter that filters out all data
- (B) Not sharing the Custom report with users in the same view
- (C) Dimensions and metrics of different scopes
- (D) Too many dimensions applied to the Custom report
Advanced
Google Analytics Assessment 4 Answers
Q.1 – What is “remarketing” in Google Analytics?
- (A) When users visit a website for the first time and complete a conversion
- (B) When users are shown targeted ads to bring them back to a website and encourage a conversion
- (C) When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
- (D) When a user buys an available product from a competitor
Q.2 – To enable remarketing in Google Analytics,
what must first be enabled? (Select all answers that apply)
- (A) Advertising Reporting Features
- (B) Demographics and Interests
- (C) Google Ads or Display & Video 360 account linking
- (D) Custom Dimension
Q.3 – Which remarketing audiences can be defined in
Google Analytics? (Select all answers that apply)
- (A) Users who visited a specific page on a website
- (B) Users who played a video on a website
- (C) Users who speak a particular language
- (D) Users who searched for a product on Google Search
Q.4 – Remarketing can show relevant ads on which
Google properties? (Select all answers that apply)
- (A) Google Display Network
- (B) Google Sites
- (C) Mobile apps
- (D) Google Search
Q.5 – What is the maximum duration a user can be
included in a remarketing audience?
- (A) 120 days
- (B) 180 days
- (C) 365 days
- (D) 540 days
Q.6 – What Google Analytics data can be used to
define a remarketing audience? (Select all answers that apply)
- (A) Pre-defined Segment
- (B) Custom Segment
- (C) Custom Dimension
- (D) Custom Metric
Q.7 – How many user cookies does an audience list
require to be eligible for Google Ads Search Ad remarketing?
- (A) 100
- (B) 1000
- (C) 2000
- (D) 5000
Q.8 – Which users could be targeted with Dynamic
Remarketing to bring them back to a website? (Select all answers that apply)
- (A) Users who posted a favorable product review
- (B) Users who viewed a website search result page
- (C) Users who viewed product detail pages
- (D) Users who abandoned their shopping carts
Q.9 – To set up Dynamic Remarketing for a retail
vertical, what must be linked to Google Ads?
- (A) The Google Search Center
- (B) The Google Analytics Center
- (C) The Google Merchant Center
- (D) The Google Help Center
Q.10 – To set up Dynamic Remarketing, what must first
be created in Google Analytics?
- (A) Custom Segment
- (B) Custom Metric
- (C) Custom Dimension
- (D) Custom Report
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