Exam Name – Search Ads 360 Certification Exam.
Total Questions and Time Limit – 70 Questions with 60 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam
Whatsapp For Exam Services – +923201479679
Search Ads 360 Certificate Solutions
About the Google Search Ads 360 Certification Course
- How do you define the ad campaign in the search network?
- How can you bid on keywords and your n. 1 without even placing the highest bid?
- How do you address the audience according to its purpose and activity?
- How do I run automation ads?
- How to manage and analyze the results of your ads and make changes to achieve the brand goal?
Motive of Providing Google Search Ads 360 Certification exam Solution
Q.1 – Which three engines
are supported by the Search Ads 360 API? (select three)
- (A) Bing
- (B) Google Ads
- (C) Gemini
- (D) Ask.com
Q.2 – Which level’s settings CANNOT be edited with
bulksheets? (select two)
- (A) Advertiser
- (B) Ad Group
- (C) Network
- (D) Campaign
Q.3 – At which three levels can automated rules be set up?
(select three)
- (A) Campaigns
- (B) Engines
- (C) Agency
- (D) Keywords
Q.4 – Which two methods can be used to pass conversion
attributes such as model type, color, and year of production through a
Floodlight activity? (select two)
- (A) Set up a custom Floodlight variable as a dimension in Search Ads 360
- (B) It is not possible to pass conversion attributes
- (C) Set up a Custom Dimension in Google Analytics
- (D) Set up a custom Floodlight variable in Google Tag Manager
Q.5 – When a Search Ads 360 advertiser is linked to Campaign
Manager, which product sets the timezone?
- (A) Campaign Manager
- (B) Search Ads 360
- (C) Each product uses separate time zones
- (D) Display & Video 360
Q.6 – What attribution model assigns all credit to the last
click on a paid search ad before a conversion?
- (A) Position-based
- (B) First interaction
- (C) Last paid search interaction
- (D) Data-Driven
Q.7 – What happens when an engine is paused?
- (A) All campaigns are paused
- (B) Syncs are paused from the engine
- (C) Ad groups and keywords are paused
- (D) Active campaigns are paused
Q.8 – Which three items can a bid strategy consider when
optimizing the performance of a bidding portfolio as a whole? (select three)
- (A) Campaigns
- (B) Agency
- (C) Ad groups
- (D) Keywords / Product Groups
Q.9 – What Floodlight tag measures purchases and revenue on a
website?
- (A) Revenue
- (B) Transaction
- (C) Action
- (D) Counter
Q.10 – During the first week of an active bid strategy, which
two changes can potentially impact the learning period? (select two)
- (A) Decrease CPA target of bid strategy 60%
- (B) Decrease bidding portfolio by 1 low-performing keyword
- (C) Increase bidding portfolio by 2 new keywords
- (D) Decrease maximum bid in the bid strategy setting 40%
Q.11 – Which two features may be used to upload offline
conversion data to a Search Ads 360 keyword ID? (select two)
- (A) Campaign Manager API
- (B) Search Ads 360 API
- (C) Google Ads API
- (D) Bulksheets
Q.12 – Which three features can a call-tracking partner use
to send data to Search Ads 360? (select three)
- (A) Custom Variables
- (B) Search Ads 360 API
- (C) Bulksheets
- (D) Campaign Manager API
Q.13 – Bulksheets can be used to complete which two tasks?
(select two)
- (A) Upload offline conversions
- (B) Upload custom Floodlight variable data
- (C) Create labels
- (D) Generate formula columns in bulk
Q.14 – What is the Search Ads 360 account hierarchy?
- (A) Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
- (B) Advertiser > Engine > Campaign >Keyword
- (C) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
- (D) Agency > Advertiser > Engine > Campaign > Keyword
Q.15 – What conversion data can be uploaded using bulksheets?
- (A) Google Analytics goal data
- (B) Google Ads conversions data
- (C) Offline conversion data
- (D) Custom Floodlight variable data
Q.16 – Which three modifiers can be automated by a bid
strategy? (select three)
- (A) Location target bid adjustments
- (B) Mobile bid adjustments
- (C) Remarketing target bid adjustments
- (D) Search impression share bid adjustments
Q.17 – Which two types of goals can be targeted in Bid
Strategies? (select two)
- (A) Profit Margin
- (B) Business data
- (C) Revenue
- (D) Conversion
Q.18 – What level should be used to evaluate performance of a
bid strategy?
- (A) Individual campaign
- (B) Bid strategy
- (C) Individual ad
- (D) Individual keyword
Q.19 – Which three changes can a user set up using scheduled
edits? (select three)
- (A) Activate ads or keywords at a specific time
- (B) Raise bids on keywords every Monday at 7am
- (C) Activate a new bid strategy
- (D) Lower bids on keywords during weekends
Q.20 – Which two segments CANNOT be applied to reporting
data? (select two)
- (A) Attribution model
- (B) Device type
- (C) Business data
- (D) User ID
Q.21 – What does it mean when the “Stop sync” button is
greyed out?
- (A) The engine account is paused.
- (B) The engine type is “Other”.
- (C) The sync is applying updates.
- (D) The sync is complete.
Q.22 – If an engine account is set to a different currency
than an advertiser, metrics will appear in what currency when scoped to the
engine level?
- (A) Billing currency
- (B) Advertiser’s currency
- (C) Ad group’s currency
- (D) Engine’s currency
Q.23 – Which three frequencies can be scheduled for reports?
(select three)
- (A) Daily
- (B) Monthly
- (C) Hourly
- (D) Weekly
Q.24 – What setting should be applied to a Floodlight tag
passing offline conversion data?
- (A) Dynamic tag
- (B) Image tag only
- (C) Primary source is offline
- (D) Primary source is retail
Q.25 – Data Exclusion events exclude data for a minimum of
how many hours?
- (A) 8 hours
- (B) 24 hours
- (C) 4 hours
- (D) 2 hours
Q.26 – Which two types of campaigns do bid strategy
opportunities analyze? (select two)
- (A) Google Ads App campaigns
- (B) Bing Ads manual campaigns
- (C) Google Ads manual campaigns
- (D) Gemini manual campaigns
Q.27 – Which two constraints can an advertiser select on
their conversion-based bid strategies? (select two)
- (A) Impression share
- (B) Max CPA
- (C) Position
- (D) Profit
Q.28 – Which attribute may be used to upload paid search
offline conversions via the Campaign Manager API?
- (A) Match Type
- (B) Keyword
- (C) GCLID
- (D) Campaign ID
Q.29 – At which three levels can bid strategies be applied?
(select three)
- (A) Keyword
- (B) Ad group
- (C) Agency
- (D) Campaign
Q.30 – When Campaign Manager isn’t used as the ad server,
what should Search Ads 360 advertisers link to in Campaign Manager?
- (A) Placement
- (B) Publisher
- (C) Campaign
- (D) Advertiser
Q.31 – Which three URLs are involved in a landing page test?
(select three)
- (A) Original
- (B) Rule
- (C) Control
- (D) Experiment
Q.32 – When setting a CPA, ERS, or ROAS target for a bid
strategy, how much conversion history should be considered?
- (A) 2 weeks
- (B) 3 months
- (C) 1 week
- (D) 3-4 weeks
Q.33 – What is shown in the “Last sync” details tab? (select
two)
- (A) The time that the sync occurred
- (B) A list of error types
- (C) A list of campaigns modified
- (D) The number of errors during the sync
Q.34 – Where can a saved web query be found?
- (A) In the left-hand menu, click Downloads then Web Query
- (B) In the left-hand menu, click Budget Management, then Web Query
- (C) In the right-hand menu, click Attribution, then Web Query
- (D) In the right-hand menu, Click Advertiser Settings, then Web Query
Q.35 – Which three features can be used to integrate offline
conversion data? (select three)
- (A) sFTP
- (B) Google Data Studio
- (C) Bulksheets
- (D) Search Ads 360 API
Q.36 – Which two methods can be used to send an Executive
report to a user with no access to Search Ads 360? (select two)
- (A) Deliver daily file to shared sFTP
- (B) Link to a shared version of the generated report
- (C) Executive reports can’t be sent to a user with no access to Search Ads 360
- (D) Send a downloaded PDF or Excel file
Q.37 – If an engine account is set to a different timezone
than an advertiser, in which timezone will Floodlight metrics appear when
scoped to the advertiser level?
- (A) The advertiser’s timezone
- (B) Campaign Manager’s timezone
- (C) Greenwich Mean Time (GMT)
- (D) The engine’s timezones
Q.38 – If bids on keywords in a bid strategy are manually
overwritten, how long will it take for the bid strategy to resume bidding on
those keywords?
- (A) 1 hour
- (B) 12 hours
- (C) 24 hours
- (D) 6 hours
Q.39 – What permissions are needed to create an advertiser?
- (A) Advertiser user (edit access)
- (B) Agency Manager
- (C) Advertiser viewer
- (D) Read-only
Q.40 – What feature provides audience lists to Display &
Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- (A) Remarketing lists
- (B) Search Ads 360 API
- (C) Attribution
- (D) Google Ads API
Q.41 – What are two key differentiators in functionality
between labels and business data?
- (A) Ability to attach a business calendar
- (B) Ability to report at the campaign level
- (C) Ability to pivot metrics within Search Ads 360
- (D) Ability to pause biddable items
Q.42 – What bid strategy goal should be used to create a
custom strategy with multiple ERS, ROAS, and CPA targets?
- (A) Clicks
- (B) Conversion
- (C) Advanced Targeting
- (D) Position
Q.43 – Which three requirements must be met to run a
successful ad copy test? (select three)
- (A) Minimum number of required impressions for each ad group
- (B) Each ad must contain only one landing page URL
- (C) All keywords and engines must be paused
- (D) Ads must only include one ad copy test at a time
Q.44 – Which two user types can activate the conversion API?
(select two)
- (A) Agency user
- (B) Advertiser user
- (C) Advertiser manager
- (D) Agency manager
Q.45 – At which two levels can URL Templates be set up?
(select two)
- (A) Agency
- (B) Advertiser
- (C) Engine
- (D) Campaigns
Q.46 – What feature is used to track unsupported ad types
that specify their own landing page or Google Display Network and Gmail
promoted campaigns?
- (A) Landing page test
- (B) Placeholder keyword
- (C) Business data
- (D) Rules
Q.47 – What two Floodlight activity group types can be set
up? (select two)
- (A) Sales
- (B) Dimension
- (C) Counter
- (D) Metric
Q.48 – Which two conversion sources can be reported in custom
columns? (select two)
- (A) Bing Conversion Trackers
- (B) Gemini Conversion Trackers
- (C) Floodlight
- (D) Google Ads Conversion Trackers
Q.49 – What function do ValueTrack parameters perform?
- (A) Track additional conversion types
- (B) Automatically sync to Google Tag Manager
- (C) Create custom date segmentation
- (D) Dynamically insert information
Q.50 – What is the default attribution model for Floodlight?
- (A) First Click
- (B) First interaction
- (C) Last Click
- (D) Last Impression
Q.51 – What feature may be used to report on a specific
Floodlight conversion?
- (A) Business data
- (B) Custom Metric
- (C) Custom Dimension
- (D) Custom Column
Q.52 – Which two types of uploads can be made through an sFTP
endpoint? (select two)
- (A) Bulksheets
- (B) Inventory management feeds
- (C) Conversions
- (D) Google Search history
Q.53 – Campaigns can only be copied within the same engine
account for which two engines? (select two)
- (A) adMarketplace
- (B) Bing Ads
- (C) Yahoo Japan
- (D) Social
Q.54 – Which two column categories appear in formula columns?
(select two)
- (A) Creation time
- (B) Conversion metrics
- (C) Search impression share
- (D) Engine metrics
Q.55 – What metrics estimate conversions that measure user
behavior across devices and environments?
- (A) Clicks
- (B) Cross-environment metrics
- (C) Visits
- (D) Cost
Q.56 – Which two conversion sources can be selected in bid
strategies? (select two)
- (A) Bing Universal Event Tracking
- (B) Floodlight
- (C) Google Tag Manager goals
- (D) Google Analytics
Q.57 – What feature may be used to edit custom Floodlight
variable data?
- (A) Search Ads 360 API
- (B) Bulksheets
- (C) Google Ads API
- (D) Text Editor
Q.58 – What could prevent Inventory Management from making
changes to a campaign?
- (A) Edits to campaign bids or bid strategies
- (B) Manual edits to campaign name or status
- (C) Manual edits to keyword URL templates
- (D) Edits to ad rotation settings
Q.59 – How often is Google Ads, Bing Ads, and Baidu data
refreshed in Search Ads 360?
- (A) 6 hours
- (B) 4 hours
- (C) 2 hours
- (D) 8 hours
Q.60 – In what order should new entities be created (assuming
no campaigns already exist)?
- (A) Campaign > Ad Group > Ad > Keyword
- (B) Keyword > Campaign > Ad Group
- (C) Ad Group > Keyword > Campaign
- (D) Keyword > Ad Group > Campaign
Q.61 – What action should be used to pass a conversion
attribute (such as shipping cost)?
- (A) Set up Custom Floodlight Variable using bulksheets
- (B) Set up an additional Floodlight tag and pass the shipping cost through the revenue field
- (C) Set up Custom Floodlight Variable using the relevant engine frontend
- (D) Set up Custom Floodlight Variable as a metric
Q.62 – What step would be taken to check if an inventory
management template has created any entities?
- (A) Create an Executive Report with no filters
- (B) Check the template’s progress bar
- (C) Apply an “Inventory template ID” filter
- (D) Filter for errors in the reporting dashboard
Q.63 – When a reporting view is saved, who has access to the
view?
- (A) No users within that advertiser
- (B) Only users with edit access within that advertiser
- (C) All users within that advertiser
- (D) Select users within that advertiser
Q.64 – What occurs when auto-tagging is enabled?
- (A) A Google Click ID is reported in the budget pacing report
- (B) A label is added to all Google Ads campaigns
- (C) A Google click ID is appended to all landing page URLs
- (D) A scheduled edit is created for all Google Ads campaigns
Q.65 – Which two changes does an advertiser manager have
permission to make to an advertiser account? (select two)
- (A) Edit advertiser settings
- (B) Remove user access to an agency’s advertisers
- (C) Edit advertiser components
- (D) Edit all advertisers within an agency
Q.66 – What configuration setting eliminates duplicate
conversions between advertisers?
- (A) Action
- (B) Revenue
- (C) Shared Floodlight configuration
- (D) Counter
Q.67 – When a Search Ads 360 advertiser is added with a
different currency than the linked Campaign Manager advertiser, which product
sets the currency for that Search Ads 360 advertiser?
- (A) Each product uses separate currencies
- (B) Search Ads 360
- (C) Campaign Manager
- (D) Display & Video 360
Q.68 – Which two filters are available in the change history
report? (select two)
- (A) Creation date
- (B) Campaign
- (C) Geo
- (D) Change Type
Q.69 – What type of bid strategy is supported by the
forecasting tool?
- (A) Max clicks
- (B) Conversions or Revenue
- (C) Position
- (D) Rules
Q.70 – Which three landing page tests are available in Search
Ads 360? (select three)
- (A) Mobile landing page test
- (B) Segment landing page test
- (C) Desktop landing page test
- (D) All devices landing page test
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