Exam Name – Creative Certification Exam.
Total Questions and Time Limit – 48 Questions with 60 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/8637-creative-certification-exam
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Q.1 – Which two Campaign
Manager attributes can be used as filters in a dynamic feed? (select two)
- (A) Placement ID
- (B) Site ID
- (C) Canonical geolocation
- (D) Floodlight ID
Q.2 – What steps should be taken under Manage Data to upload
a new feed to the Studio profile?
- (A) Select an existing source and update the content with the new feed
- (B) Select New Content, then Content source, and click “Start import”
- (C) Select “New profile field” and enter a name in the text field
- (D) Select New Feed and then click “Start import”
Q.3 – What are three benefits of filtering by creative
dimensions? (select three)
- (A) Lets dynamic campaigns scale as more creative sizes are added
- (B) Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
- (C) Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
- (D) Easier to remove and add creative sizes in the feed
Q.4 – What is the Asset Library file size limit per upload
for video files?
- (A) 80MB
- (B) 60MB
- (C) 50MB
- (D) 100MB
Q.5 – In what product are dynamic targeting keys created?
- (A) Search Ads 360
- (B) Studio
- (C) Campaign Manager
- (D) Display & Video 360
Q.6 – Which two methods can be used to build dynamic
creatives for Studio? (select two)
- (A) Hand-coded HTML + JavaScript
- (B) Google Web Designer
- (C) Adobe Edge Animate
- (D) Libraries such as jQuery or CreateJS
Q.7 – When using creative dimension filtering, what steps
must be taken to generate dynamic previews correctly?
- (A) Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
- (B) Enter one creative size, select the creative for that size, and click “Apply”
- (C) Enter the creative size and click “Apply”
- (D) Select all creative sizes and click “Apply”
Q.8 – To create a dynamic profile, what steps must be taken
in the Dynamic Content section?
- (A) Add the dynamic Enabler code from the Generate Code section to the creative
- (B) Under the advertiser, click “New Profile,” update the name then click “Create”
- (C) Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”
- (D) Go to Studio Campaign, upload a dynamic creative, and click “Save”
Q.9 – What dynamic strategy allows flight scheduling of dynamic
creatives?
- (A) Weighted rotation
- (B) Campaign Manager Placement ID
- (C) Start and end date scheduling
- (D) Dynamic targeting keys
Q.10 – To preview a creative on a blank page, what option
should be selected from the dropdown?
- (A) Blank page
- (B) Sample website
- (C) Custom URL
- (D) On screen
Q.11 – In the dynamic workflow after managing the data and
rules, what is the next step to set up a dynamic creative?
- (A) Generate the code
- (B) Set up the reporting dimensions
- (C) Publish the creative to Campaign Manager
- (D) Review the preview sheet
Q.12 – Which two methods can be used to connect dynamic data
to an element in the creative? (select two)
- (A) Custom Floodlight variables
- (B) Binding in Campaign Manager
- (C) Binding in Google Web Designer
- (D) Custom JavaScript
Q.13 – What does optimization prioritize when used for
dynamic creatives?
- (A) The best performing creative in Campaign Manager
- (B) The best performing rows in the feed
- (C) The best performing placement in Campaign Manager
- (D) The best performing columns in the feed
Q.14 – To build an expanding creative, which three panels
must be included in the HTML? (select three)
- (A) Collapsed
- (B) Auto-expand
- (C) Main
- (D) Expanded
Q.15 – When a user generates a dynamic preview and receives
the error “Can’t show a preview because you haven’t set a default creative or
your applied filters don’t match any feed rows,” what first step should be
taken to troubleshoot the error?
- (A) Retransform the feed
- (B) Confirm the feed is complete with no warnings
- (C) Check if the correct feed filtering parameters were applied in the preview panel
- (D) Re-upload the feed
Q.16 – What are three benefits of using an existing Google
Merchant Center feed for dynamic creatives in Studio? (select three)
- (A) Ability to apply additional filtering logic to the Google Merchant Center feed
- (B) Built-in abilty to use Google’s recommendation engine
- (C) No row limit for the Google Merchant Center feed
- (D) Updates to the Google Merchant Center feed are automatically synced in Studio
Q.17 – Which two columns are required in a feed? (select two)
- (A) Clickthrough URL
- (B) Unique ID
- (C) Headline text
- (D) Reporting label
Q.18 – Where is the dynamic path for an asset found?
- (A) In the General Info section
- (B) In the Creatives section
- (C) In the Account Summary page
- (D) In the Details section of the selected asset
Q.19 – What user access level allows read and write access to
create or edit a dynamic profile and feed?
- (A) Content Reader
- (B) Dynamic Content User
- (C) Content Owner
- (D) Content Writer
Q.20 – Which types of assets can be used in Studio? (select
two)
- (A) .jpg
- (B) .eps
- (C) .png
- (D) .tiff
Q.21 – What are two creative elements that can be dynamic?
(select two)
- (A) Ad border
- (B) Clickthrough URLs
- (C) Text
- (D) Creative type
Q.22 – How many Studio profiles can a dynamic creative be
linked to?
- (A) 2
- (B) 1
- (C) 3
- (D) Unlimited
Q.23 – Which three creative types are allowed when using
VPAID creatives? (select three)
- (A) HTML5 non-linear
- (B) Banner
- (C) Interstitial
- (D) Full-screen expanding
Q.24 – What’s the most efficient way to target one headline
to 10 different audience IDs in a feed?
- (A) Add 10 columns with a different audience ID in each column
- (B) Add 10 rows and 10 columns with an audience ID in each row and column
- (C) Add 10 rows with a different audience ID in each row
- (D) Add 10 comma-separated audience IDs into one cell
Q.25 – What step must be taken before initiating a fullscreen
expansion?
- (A) Add a polite loader
- (B) Establish a connection to your dynamic feed
- (C) Determine the size of the screen
- (D) Check that the Enabler has been initialized
Q.26 – How can a Studio profile be edited without impacting
the live campaign?
- (A) Create a new profile using the existing feed
- (B) Edit the feed
- (C) Create a draft version of the profile
- (D) Retransform the feed
Q.27 – When should the dynamic creative be uploaded to
Studio?
- (A) AFTER creating the feed and Studio profile, but BEFORE publishing the profile
- (B) AFTER creating the feed and publishing the Studio profile
- (C) AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
- (D) AFTER creating the feed, but BEFORE creating and publishing the Studio profile
Q.28 – To target multiple Campaign Manager IDs within one
cell of a feed, what character is used to separate IDs?
- (A) Semi-colon (“;”)
- (B) Pipe (“|”)
- (C) Comma (“,”)
- (D) Percent sign (“%”)
Q.29 – Which three elements are required for a dynamic
creative? (select three)
- (A) Studio profile
- (B) Dynamic content
- (C) Asset Library
- (D) Studio creative
Q.30 – Which two targeting types are supported in Studio for
dynamic creatives? (select two)
- (A) Geo-targeting
- (B) Audience targeting
- (C) Language targeting
- (D) Device targeting
Q.31 – Which three components are available in Google Web
Designer? (select three)
- (A) Tap Area
- (B) YouTube Video Player
- (C) Maps
- (D) Counters
Q.32 – What do “counters” measure in Studio?
- (A) Length of time a video creative is played
- (B) Number of times an action is taken within a creative
- (C) Elapsed time interacting with a creative element
- (D) Number of users that did not interact with a creative
Q.33 – What field type is used for data pass targeting in a
dynamic profile?
- (A) Remarketing Value
- (B) Display & Video 360 Line Item Id
- (C) Campaign Manager Site ID
- (D) Custom value
Q.34 – Which two variables can be used to optimize the
rotation of dynamic creatives? (select two)
- (A) Designated weights
- (B) Click-through rate (CTR)
- (C) Click-through-conversion rate
- (D) Impression-to-view rate
Q.35 – What feature allows users to create a dynamic field
without needing to upload a feed?
- (A) Constant matching
- (B) Profile field
- (C) Filter by feed row ID
- (D) Feed scheduling
Q.36 – Which three feed types can be used for importing data
into dynamic campaigns in Studio? (select three)
- (A) Google Merchant Center
- (B) CSV
- (C) XLS
- (D) Google Spreadsheets
Q.37 – In what section of Studio are creative images and
videos stored?
- (A) Assets
- (B) Dynamic Content
- (C) Admin
- (D) Creative
Q.38 – Which two settings determine which dynamic content is
selected by the ad server to send to the creative? (select two)
- (A) Reporting dimensions in Studio
- (B) Rotation options in Studio
- (C) Targeting rules in Studio
- (D) Code within the creative
Q.39 – When working on a profile with a ranked combination of
rules, what feature should be used at the Manage Rules stage?
- (A) Weighted rotation
- (B) Optimized rotation
- (C) Sequential rotation and prioritized rules
- (D) Prioritized rules
Q.40 – When a feed contains a column of dynamic clickthrough
URLs, what function will a hand-coded creative use?
- (A) Enabler.clickthrough()
- (B) Enabler.exitOverride()
- (C) Enabler.exit()
- (D) Enabler.exitOnQuery()
Q.41 – How can a dynamic preview sheet be removed from a
Studio profile?
- (A) Open the preview sheet and click “Undo”
- (B) Delete the preview sheet
- (C) Edit permissions to the preview sheet
- (D) Archive the preview sheet
Q.42 – Which three rotation settings are available in Studio?
(select three)
- (A) Random
- (B) Sequential
- (C) Weighted
- (D) Optimized
Q.43 – When should the code from “Step 4: Generate Code” be
called by a hand-coded dynamic creative?
- (A) BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
- (B) AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
- (C) AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
- (D) BEFORE the Enabler has been initialized and dynamic content is accessed
Q.44 – When an asset is selected in the Asset Library, which
three attributes appear in the asset Details section? (select three)
- (A) Asset dimensions
- (B) A preview of the individual asset
- (C) Creatives that use the asset
- (D) Dynamic path
Q.45 – Which two types of creatives either float above a
webpage or fill an entire mobile screen? (select two)
- (A) Expandable creative
- (B) Floating creative
- (C) Interstitial creative
- (D) Banner creative
Q.46 – When you have multiple images to support different
creative sizes within a single profile, what action should be taken?
- (A) Use a single image and Studio will resize automatically
- (B) Create one feed per ad size
- (C) Upload the images to Asset Library to generate the different creative sizes
- (D) Create one feed and filter by creative dimensions
Q.47 – In what section of Studio can users create and manage
dynamic profiles?
- (A) Dynamic Content
- (B) Assets
- (C) Admin
- (D) Creative
Q.48 – Which two preview types can be used to generate a
dynamic preview? (select two)
- (A) Filter by row ID
- (B) Filter by reporting label
- (C) Filter by dynamic criteria
- (D) Filter by feed element name
Q.49 – What type of creative appears within a set of borders
and doesn’t expand or cover a website’s content?
- (A) Expandable creative
- (B) Banner creative
- (C) Floating creative
- (D) Interstitial creative
Q.50 – What is the minimum number of exits required for a
creative?
- (A) 0
- (B) 1
- (C) 3
- (D) 2
Q.51 – In what section of Studio can users upload and manage
ad files?
- (A) Admin
- (B) Dynamic Content
- (C) Assets
- (D) Creative
Q.52 – Where are dynamic profiles located?
- (A) In the Dynamic Content tab next to advertiser name
- (B) In Advertisers under Advertiser association
- (C) In the Creatives tab when viewing a dynamic creative
- (D) In the Assets tab under Account Details
Q.53 – What method for using custom fonts is NOT supported
for dynamic text?
- (A) Fonts added to Asset Library and linked to a creative in Studio
- (B) Fonts stored on a File Transfer Protocol (FTP)
- (C) Fonts loaded from Google Fonts
- (D) Any fonts uploaded with a creative in Studio
Q.54 – What values are included in the targeting column of a
remarketing feed?
- (A) Floodlight custom variable (“u-var”) values
- (B) The advertiser’s cookie values
- (C) Third-party cookie values
- (D) Floodlight audience list IDs
Q.55 – What profile setting allows Studio to match more than
one row on impression?
- (A) Auto-filter
- (B) Quantity
- (C) Profile field
- (D) Dependent selection
Q.56 – What action occurs when assets are uploaded to the
Creative section?
- (A) Assets are automatically resized
- (B) Assets are copied to the Asset Library
- (C) Creatives are delivered to Campaign Manager for trafficking
- (D) Assets are shared across all advertisers in the Studio account
Q.57 – The HTML5 Enabler should be added to which tag in a
creative’s HTML file?
- (A) <body>
- (B) <head>
- (C) <div>
- (D) <script>
Q.58 – What dynamic strategy uses a naming convention to
replace numeric Campaign Manager IDs?
- (A) Display & Video 360 line item filtering
- (B) Data pass
- (C) Dynamic targeting keys
- (D) Remarketing
Q.59 – What feature can be used to target multiple columns in
a feed one at a time?
- (A) Feed priority
- (B) Rotation priority
- (C) Prioritized rules
- (D) Trafficking rules
Q.60 – Which two data types are NOT supported as dynamic
elements? (select two)
- (A) Numerical fractions
- (B) Decimal numbers
- (C) HTML5 animations
- (D) Text
Q.61 – Echo remarketing uses dynamic content from what
source?
- (A) Custom Floodlight variables
- (B) Dynamic rules
- (C) A feed
- (D) The creative code
Q.62 – Which two capabilities are possible with dynamic preview
sheets? (select two)
- (A) Ability to download and share as a PDF file
- (B) Bulk dynamic previews via .csv import
- (C) Editing within the preview sheet
- (D) External sharing to stakeholders without Studio access
Q.63 – What are two benefits of using dynamic creatives in
Studio? (select two)
- (A) Ability to test different sizes within one creative
- (B) Ability to build and traffic only one creative per ad size
- (C) Ability to test different content within one creative
- (D) Ability to test different ad formats within one creative
Q.64 – Which two video formats can be built as Rich Media in
Studio? (select two)
- (A) Video Player-Ad Interface Definition (VPAID)
- (B) In-banner video MPU
- (C) Video Ad Serving Template (VAST)
- (D) YouTube TrueView
Q.65 – What is the Asset Library file size limit per upload
for non-video files?
- (A) 15MB
- (B) 5MB
- (C) 10MB
- (D) 20MB
Q.66 – What is the method most often used to define the
dynamic content for a creative?
- (A) Campaign Manager
- (B) Spreadsheet
- (C) Code within the creative
- (D) External API
Q.67 – What tool makes it possible to preview a creative on a
mobile device that’s linked to a Studio account?
- (A) Google Web Designer
- (B) QA Helper extension
- (C) IAB VAST tag tool
- (D) Creative Preview app
Q.68 – Which two options must be true to use open
optimization? (select two)
- (A) Only one row in the feed must be eligible to be served
- (B) The dynamic feed must include a row with “optimize” in the cell
- (C) More than one row in the feed must be eligible to serve
- (D) In “Step 3: Manage Rules” rotation must be set to “Optimized”
Q.69 – What is the proper format for geo-targeting a location
in a feed?
- (A) Los Angeles,United States,California
- (B) Los Angeles,California,United States
- (C) Los Angeles,California
- (D) Los Angeles,United States
Q.70 – In what section of Studio is user access managed?
- (A) Admin
- (B) Creative
- (C) Assets
- (D) Dynamic Content
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