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Exam Name – Display & Video 360 Certification Exam.
Total Questions and Time Limit – 59 Questions with 60 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/8636-display-video-360-certification-exam
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Q.1 – To activate the
creative approvals process for a new creative, what step must be taken?
- (A) Set the creative to active
- (B) Upload the creative to Display & Video 360
- (C) Resubmit the creative for approval
- (D) Assign the creative to an active line item
Q.2- What inventory sources allow for exclusive publisher
partnerships?
- (A) Automatic Deals and preferred deals
- (B) Preferred deals and private auctions
- (C) Exchanges and preferred deals
- (D) Automatic Deals and private auctions
Q.3 – What hierarchy levels are required to permission and
link a YouTube channel to run TrueView?
- (A) Advertiser and Insertion Order
- (B) Partner and Advertiser
- (C) Campaign and Advertiser
- (D) Partner and Insertion Order
Q.4 – When creating a new TrueView campaign, how long should
be allocated for creative review?
- (A) Up to 24 hours
- (B) Up to 12 hours
- (C) Up to 6 hours
- (D) Up to 2 hours
Q.5 – Which two settings can be edited in Campaign Settings?
(select two)
- (A) Bidding Strategy
- (B) Campaign goal
- (C) Frequency caps
- (D) Creative
Q.6 – What data cannot be evaluated with a Standard or
General performance report?
- (A) The match ratio of third- and first-party audience segments
- (B) Impressions and eCPM by website
- (C) Clicks and conversions for individual creatives
- (D) Viewability metrics across each IO and line item
Q.7 – For deals, which tool can be used to identify if the
correct creative sizes are sent with the bid request?
- (A) YouTube Programmatic Guaranteed reporting
- (B) Advertiser’s History
- (C) Creative status field
- (D) Deals Troubleshooter
Q.8 – What report can identify when a campaign overspent the
budget?
- (A) Basic or Standard report, grouped by “Time of Day”
- (B) A Verification report, grouped by “Advertiser Currency”
- (C) A SDF report based on the insertion order and line items
- (D) An Inventory Availability report grouped by “Time of Day”
Q.9 – When users make changes to a line item or insertion
order, where are those changes displayed?
- (A) In the downloadable Structured Data File
- (B) Under Change History in the change log
- (C) In the left panel after searching for the user name
- (D) In the Partner’s Basic Details
Q.10 – How can a profit margin be applied to the revenue
metric?
- (A) Add a column and manually calculate revenue
- (B) Add a percent markup in the billing profile
- (C) Assign the pixel to a line item’s conversion tracking
- (D) Assign a media cost markup to the partner revenue model
Q.11 – What step would be taken to verify that conversion
pixels are implemented and load correctly?
- (A) Generate a Standard or General report and include conversion metrics
- (B) Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
- (C) Generate a pixel load report grouped by the conversion pixel(s)
- (D) Check the line item performance metrics for conversions greater than zero
Q.12 – What line items are impacted by insertion order
default targeting?
- (A) New line items only, not current line items
- (B) All current line items
- (C) TrueView line items
- (D) Only video line items
Q.13 – How can a creative be submitted for audit after it’s
been rejected and fixed?
- (A) Select the creative and select “Activate”
- (B) Select the creative and click “Resubmit for approval”
- (C) On the Creative’s page, click the refresh button
- (D) Assign the creative to another line item
Q.14 – What report can help verify if pixels load correctly
on a webpage?
- (A) Floodlight
- (B) Gross Rating Points
- (C) Inventory Availability
- (D) Reach
Q.15 – What does an audit status of “Pending, servable” mean?
- (A) The creative will serve, but is prohibited due to unsuitable content
- (B) The creative will not serve for 24 hours
- (C) The creative will serve, but may be rejected after policy review
- (D) The creative will not serve until resubmitted for approval
Q.16 – What report shows the number of unique users for a
specific website?
- (A) Audience Composition
- (B) Inventory Availability
- (C) Standard
- (D) Page-Category
Q.17 – What insertion order settings must be set before a
campaign can go live?
- (A) Auto-budget allocation and targeting
- (B) Bids and creatives
- (C) Bid multipliers and goals
- (D) Budgets and flight dates
Q.18 – What feature allows users to adjust fixed bids for
different geographies or device types?
- (A) Partner revenue model
- (B) Bid multipliers
- (C) Viewability targeting
- (D) Recency targeting
Q.19 – How can a site be blacklisted from an advertiser’s
media buys?
- (A) Add the URL to the advertiser’s URL field
- (B) Identify the website’s key phrases and use them in keyword exclusion targeting
- (C) Use the audience composition report and exclude audiences that visit that site
- (D) Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Q.20 – What is the correct Display & Video 360 account
hierarchy?
- (A) Partner > Campaign > Advertiser > Insertion order > Line item > Creative
- (B) Insertion order > Partner > Line > Advertiser
- (C) Partner > Advertiser > Campaign > Insertion order > Line item > Creative
- (D) Account > Line item > Advertiser > Insertion order > Partner
Q.21 – What should be used to investigate why a line item
isn’t winning the majority of qualifying open auction impressions?
- (A) A General or Standard report grouped by channel
- (B) The line item’s impressions lost chart
- (C) The “Line Item Settings” CSV
- (D) The Inventory Marketplace forecast
Q.22 – When is a “view” counted for TrueView campaigns?
- (A) Each time Active View recognizes TrueView
- (B) Each time the user watches at least two seconds of the video
- (C) Each time the user clicks or watches 30 seconds or the entire video
- (D) Each time a video’s screen is 50% viewable on the page
Q.23 – What format cannot share a frequency cap with other
media formats?
- (A) Native
- (B) TrueView
- (C) Video
- (D) Display
Q.24 – What step should be taken to assign an advertiser to a
preferred deal when creating a new inventory source?
- (A) Add the advertiser’s name to the inventory access field
- (B) Ask the publisher to activate the deal in Display & Video 360’s insertion order
- (C) Check that the advertiser has been automatically added to the line item’s deal
- (D) Assign the advertiser using a Google form
Q.25 – Which two objectives can be selected as a campaign
goal? (select two)
- (A) Remarket to existing customers
- (B) Behavioral audience targeting
- (C) Raise awareness of my brand or product
- (D) Drive offline or in-store sales
Q.26 – What step should be taken to view performance data for
targeted audience segments?
- (A) Generate an audience performance report and select “include only targeted audience lists”
- (B) Generate an audience composition report and filter for line items targeting audiences
- (C) Go into the insertion orders default targeting and use the potential reach metric
- (D) Generate an Inventory Availability report and filter by all targeted audiences.
Q.27 – At what levels can pacing be set?
- (A) Line item and ad group
- (B) Insertion order and line item
- (C) Campaign and insertion order
- (D) Campaign and line item
Q.28 – How are line items affected when a user edits the
default targeting for insertion orders?
- (A) Existing and new line items apply the original default targeting
- (B) New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
- (C) New and existing line items inherit the new insertion order targeting
- (D) Existing line items are uneffected and new line items inherit the new default targeting
Q.29 – To optimize the campaign towards viewability, which
two approaches can an advertiser take? (select two)
- (A) Set the bid strategy to viewable CPM (vCPM)
- (B) Assign viewability targeting
- (C) Only target inventory displayed on mobile apps
- (D) Add a pixel to the Default tag in Campaign Manager
Q.30 – What is one benefit of applying “auto budget
allocation” to an insertion order’s budget settings?
- (A) The system automatically moves budget to higher performing line items
- (B) The system will apply new budgets based on the insertion order’s goal
- (C) Budget segments will automatically actualize and allocate to future segments
- (D) The system automatically provides budget suggestions to the Quality metrics
Q.31 – What is a benefit of linking a YouTube channel to the
advertiser in Display & Video 360?
- (A) Access to YouTube masthead inventory
- (B) Access to Floodlight tag tracking without using dynamic pixels
- (C) Availability to frequency caps on all media buys across YouTube and other exchanges
- (D) Access to earned metrics, like shares, and channel subscribers
Q.32 – How can a line item’s potential reach be increased
from 1K to 1M targeted impressions?
- (A) Increase the bid and budget
- (B) Add targeting such as channel and environment
- (C) Add budget segments to the insertion order
- (D) Remove targeting such as keywords and exclusionary site lists
Q.33 – What steps should be taken at the Advertiser level to
run TrueView?
- (A) Link the YouTube video
- (B) Enable TrueView in Advertiser settings
- (C) Link the YouTube channel
- (D) Enter the channel code in Advertiser settings
Q.34 – What step should be taken to determine which creatives
had the lowest eCPM over the last month?
- (A) Generate an Audience Composition report grouped by audience with the CPM metric selected
- (B) Go into the creative section for the advertiser and compare the inline metrics for eCPM
- (C) Generate a Standard report grouped by creative with the eCPM metric selected
- (D) Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Q.35 – How can a campaign be activated after creating it?
- (A) Submit an IO to your support agent
- (B) Select the Activate dropdown for the campaign, line items, and insertion orders
- (C) Set the campaign’s start date to “Today”
- (D) Upload a campaign Structured Data File with “Live” in the status column
Q.36 – When targeting a private deal with a news publisher
that constantly refreshes the text on the page, which targeting should be
avoided?
- (A) Keyword
- (B) Geography
- (C) Time and Day
- (D) Demographics
Q.37 – What are two ways to check why a private deal is not
running? (select two)
- (A) Search the history logs for the deal
- (B) Check the creative approval status
- (C) Generate an Audience Composition report
- (D) Use the Deals Troubleshooter
Q.38 – Which three settings could prevent deals from meeting
their ad-serving goals? (select three)
- (A) VAST and VPAID creatives that are approved
- (B) Geotargeting and bid strategies
- (C) Demographics and audience targeting
- (D) Brand safety and sensitive category targeting
Q.39 – Which ad formats cannot be assigned to a single line
item? (select two)
- (A) VPAID and VAST
- (B) Image and HTML5
- (C) TrueView and Video
- (D) Video and Display
Q.40 – How is the daily budget calculated for an insertion
order with Flight Even pacing?
- (A) The flight budget divided by the number of remaining days and multiplied by 1.5
- (B) The remaining flight budget divided by the number of days remaining
- (C) The remaining flight budget multiplied by the number of days remaining
- (D) The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
Q.41 – What are two ways to troubleshoot a non-spending line
item? (select two)
- (A) Check the line item’s Impression lost chart
- (B) Check the creative approval status
- (C) Confirm that media fees are invoiced
- (D) Adjust the partner revenue model
Q.42 – What timezone is applied to inline charts and metrics
data?
- (A) US Eastern timezone
- (B) US Pacific Timezone
- (C) The advertiser’s timezone
- (D) The user’s timezone
Q.43 – Where can an advertiser set their campaign goal?
- (A) Insertion Order Default Targeting
- (B) Campaign Settings
- (C) Line Item Basic Details
- (D) Partner Settings
Q.44 – When creating new video line items, what are two
execution methods that save time? (select two)
- (A) Use Structured Data Files to bulk upload new video line items
- (B) Use the audience composition report, then exclude audiences that visit that site
- (C) Duplicate video line items, then make bulk edits to targeting
- (D) Convert display line items to video line items, then make inline adjustments to targeting
Q.45 – Which two pacing scenarios represent spend-behavior
that’s working as intended? (select two)
- (A) Even pacing line item overspends in the first six hours, and then pauses insertion order spend
- (B) Ahead pacing line item spends 120% of its expected daily spend
- (C) Even pacing line item spends 200% up front then evens out by the end of the month
- (D) ASAP pacing line item spends the entire budget within the first couple of hours
Q.46 – Which environments and inventory sources cannot run
within a single line item?
- (A) Mobile app and mobile app interstitial
- (B) YouTube and open exchange
- (C) Desktop and mobile web
- (D) Mobile web and mobile app
Q.47 – What are two Google Audiences? (select two)
- (A) First-party
- (B) Third-party
- (C) In Market
- (D) Affinity
Q.48 – Which exchanges have their own creative audit process?
- (A) Google Ads Manager only
- (B) Every exchange has its own creative audit process
- (C) AdRoll, Pubmatic, Rubicon
- (D) AppNexus, Google Ads Manager, BrightRoll
Q.49 – How does the setup for a Programmatic Guaranteed deal
differ from a preferred deal?
- (A) Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
- (B) The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
- (C) The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
- (D) The publisher needs to agree on the targeting and categories for an open auction deal
Q.50 – What step should be taken to configure a Programmatic
Guaranteed deal once negotiations are complete?
- (A) In My Inventory, find the deal and select configure
- (B) Find the deal in Marketplace and assign the creative
- (C) Select the deal from the the insertion order’s Inventory Source targeting
- (D) Add the Deal ID in the advertiser’s Basic Details
Q.51 – How can an advertiser be granted access to TrueView
inventory?
- (A) Add YouTube to the targeted sites in the TrueView channel
- (B) Add a 4 percent media fee to the partner revenue model
- (C) Accept Terms & Conditions and Fees in the Partner’s settings
- (D) Add YouTube to the list of accepted exchanges in the Partner’s settings
Q.52 – What step should an advertiser take to exclude
sensitive categories using a supported third-party verification tool?
- (A) Upload the categories into Campaign Manager’s Verification system
- (B) Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
- (C) Contact support with a list of the categories that need to be excluded using a specific third-party verification service
- (D) Implement tracking tags with 1×1 pixels that call the third-party’s verification system
Q.53 – Where are video ads hosted for a TrueView campaign?
- (A) On Campaign Manager
- (B) On the advertiser’s public YouTube channel
- (C) On Display & Video 360 using a 1×1 pixel and a Native ad tag
- (D) Through a third-party video hosting tool
Q.54 – What step should be taken to track and secure a
programmatic deal with a publisher?
- (A) Go to Marketplace Negotiations to review and accept deals in Display & Video 360
- (B) Contact your customer support representative
- (C) Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
- (D) Go to Inventory targeting within a line item and search within “Inventory Source”
Q.55 – What is the result of using a VPAID tag instead of a
VAST tag when running video ads?
- (A) Less available inventory across all devices
- (B) The ability to run on TrueView inventory
- (C) More available inventory across all devices
- (D) Less functionality for engagement and interaction with ad
Q.56 – How are creatives assigned to a line item?
- (A) Bulk upload a creative spreadsheet in the advertiser’s creative section
- (B) In the line item’s settings, search and select the correct 1×1 pixel
- (C) While setting up a new creative for the advertiser, assign the line item and click Save
- (D) Select the creative to assign in the line item’s creative section
Q.57 – How would you add third-party verification to a
creative when Campaign Manager is your ad server?
- (A) Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
- (B) Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
- (C) In Display & Video 360, use the custom tag wrapper feature
- (D) Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360
Q.58 – Which two insertion order and line item settings are
required? (select two)
- (A) Auto Budget Allocation
- (B) Pacing
- (C) Automated bid strategy
- (D) Budget
Q.59 – What ad format cannot run with Even pacing set on the
insertion order?
- (A) Video
- (B) TrueView
- (C) Native
- (D) Display
Q.60 – To access a first-party audience list from a
Floodlight tag in Display & Video 360, what step should be taken in
Campaign Manager?
- (A) Add a Display & Video 360 macro to the Floodlight Tag
- (B) Add a custom variable for audience targeting
- (C) Set the Floodlight tag to accept Dynamic tags
- (D) Assign the Floodlight tag to an audience list
Q.61 – What is the difference between Programmatic Guaranteed
deals and preferred deals?
- (A) Preferrred deals do not allow targeting edits in Display & Video 360
- (B) Programmatic Guaranteed deals are imcompatible with conversion pixels
- (C) Programmatic Guaranteed deals have required minimum spend
- (D) Preferred deals have required minimum spend
Q.62 – To send data from Campaign Manager to Display &
Video 360, what initial step should be taken?
- (A) Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
- (B) Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
- (C) Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
- (D) Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section
Q.63 – What percentage of the daily budget is applied when
using “Ahead” pacing?
- (A) 150% of the budget, based on budget segments and KPIs
- (B) 200% of the daily budget, based on inventory
- (C) 120% of the daily budget, based on the flight dates
- (D) It’s not a specific percentage, it’s solely based on performance
Q.64 – What environment supports proximity targeting?
- (A) Mobile Web
- (B) Mobile App
- (C) Desktop Web on Mobile
- (D) TrueView
Q.65 – What is required for creative approval?
- (A) A 3rd-party verification tracker
- (B) A valid landing page
- (C) Data sharing is enabled
- (D) HTML5 formatting
Q.66 – How can a group of URLs be excluded across
advertisers?
- (A) Contact support to exclude the list of URLs
- (B) Create a channel of URLs and exclude it in advertiser or partner-level targeting
- (C) Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
- (D) Upload an Inventory Availability report into the line item’s verification settings
Q.67 – Which campaign setting impacts how the associated
insertion orders deliver?
- (A) Performance goal
- (B) Planned spend
- (C) Frequency capping
- (D) Campaign name
Q.68 – To duplicate a line item, what steps must be taken?
- (A) Select the line item, click “Action,” and then “Bulk Edit”
- (B) Select the line item, click “Action,” and then “Download”
- (C) Select the line item, click “Action,” and then “Duplicate”
- (D) Use the default targeting to duplicate line items
Q.69 – What are two ways to make bulk changes within Display
& Video 360 campaigns?
- (A) Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit
- (B) Navigate to optimization within line item view
- (C) Use Structured Data Files (SDF)
- (D) Update within Campaign Manager
Q.70 – Where can a preferred deal be assigned?
- (A) In the partner settings, under inventory source
- (B) In the line item’s audience targeting
- (C) In the line item’s inventory source targeting
- (D) In the line item’s creative assignment
Q.71 – Which two views show the revenue and conversion
metrics for line items? (select two)
- (A) Performance view
- (B) Quality view
- (C) Optimization view
- (D) Pacing view
Q.72 – What is one way to control ad frequencies across
multiple insertion orders?
- (A) Set recency targeting
- (B) Set campaign-level frequency caps
- (C) Assign a frequency cap to each creative
- (D) Create insertion order budget segments
Q.73 – What step would an advertiser take to target a list of
email addresses?
- (A) Create a Custom Affinity audience list
- (B) Assign a Floodlight tag to an audience list in Campaign Manager
- (C) Add the email addresses to keyword targeting
- (D) Create a Customer Match list for TrueView
Q.74 – Which ad format supports pre-bid verification with
Integral Ad Science?
- (A) Bumpers
- (B) Display
- (C) Mobile app
- (D) TrueView
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