Exam Name – Measure Campaigns With Amazon Attribution (Seller).
Total Questions and Time Limit – This article contains all the answers to the questions asked in the Amazon Attribution Beta (seller) questionnaire. This exam is based on 3 lessons and there is no time limit for this exam. You must answer a total of 15 questions and achieve a score of 80% or higher to win a prize.
Exam URL – https://learningconsole.amazonadvertising.com/student/path/1404/activity/1280
Whatsapp For Exam Services – +923201479679
Q.1 – Which sentence best
describes what Amazon Attribution enables advertiser to accomplish?
- (A) Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
- (B) Amazon Attribution allows for performance measurement of ads on Amazon properties.
- (C) Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
- (D) Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
Q.2 – Amazon Attribution allows advertisers to measure their
non-Amazon media and report on Amazon conversion metrics, including sales.
- (A) False
- (B) True
Q.3 – Amazon Attribution allows advertisers to measure their
search, social, display, video, and email non-Amazon media channels.
- (A) True
- (B) False
Q.4 – Which sentence below best describes how ads are
measured using Amazon Attribution?
- (A) Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
- (B) You cannot use attribution tags to measure performance in Amazon Attribution.
- (C) Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
- (D) Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.
Q.5 – Choose the best description for promoted conversion
metrics.
- (A) Add to cart rates of select products.
- (B) Impressions from your ad campaign.
- (C) Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
- (D) Detail page views of all products.
Q.6 – When measuring campaigns using Amazon Attribution, what
is the next step after you create an order?
- (A) Name your order.
- (B) Copy your attribution tag to append on your ad as the click-through URL.
- (C) Generate a report to validate that you are measuring all your ad’s clicks correctly.
- (D) Create line items, which generates attribution tags that are placed on ads.
Q.7 – ASINs within the Amazon Attribution console are
promoted at the Order level.
- (A) True
- (B) False
Q.8 – Attribution tags are generated when you create line
items.
- (A) False
- (B) True
Q.9 – Attribution contention occurs at the Order level, which
means attribution tags within the same order compete with each other for
attribution.
- (A) False
- (B) True
Q.10 – Attribution contention occurs at the ASIN level. This
means if you promote the same ASINs across multiple orders your attribution
tags with the same promoted ASINs will be eligible with each other for
attribution.
- (A) True
- (B) False
Q.11 – Choose the correct answer. Which type of Amazon
Attribution report would you use to view your keyword level Google Ads
performance?
- (A) Keyword creative report
- (B) Summary report
- (C) Order summary report
- (D) Performance report
Q.12 – Attribution tags should be placed on both Amazon and
non-Amazon Advertising ads.
- (A) True
- (B) False
Q.13 – Which of the following best describes the insights
gained from reviewing the Total Detail Page View Rate (DPVR) metric?
- (A) Used for an understanding of initial awareness for your product from your advertising campaign.
- (B) Provide a percentage chance of a shopper purchasing the product when they click on your ad.
- (C) Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
- (D) Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
Q.14 – Sri is an advertiser interested in improving her
media’s performance by generating more “add to carts” with her non-Amazon
Advertising media. Which recommendation would you make for her?
- (A) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- (B) None of the above.
- (C) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- (D) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
Q.15 – Marta is an advertiser focused on improving
consideration metrics of her promoted and brand halo ASINs. Which metrics would
be most useful to measure consideration from her campaign?
- (A) Detail page views, Detail Page view rate, Add to carts, Add to cart rate
- (B) Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- (C) Click-through rate
- (D) Impressions
What Is Measure Campaigns With Amazon Attribution (Seller) Course And Quiz?
Course Modules
There are a total of 3 modules in this course.
(1) Introducing Amazon Attribution Beta (Sellers).
(2) Configure attribution campaigns (salespeople).
(3) Get valuable insights with Amazon Attribution Reports (sellers).
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